A little too sweet for my liking. And it gets stuck in my tooth crevices. I will mix with another bran cereal. Love the crunch. But not my favorite thing.

The texture is not a good crunch, the taste also is not the best. At this point I'll have to mix it with another cereal so that I don't waste it and it tastes better. I wouldn't recommend this cereal.

I really wanted to like this as a “healthier” Cinnamon Toast Crunch, but wow… this was rough. The aftertaste lingers way longer than it should, and the texture is like chewing on tiny cardboard tiles. I couldn't even finish one bowl. If this is what “healthy cereal” tastes like, I might take my chances with the real thing

Terrible - plain and simple. The cereal pieces are way too thick, making it difficult to chew. The flavor is lackluster with barely a hint of cinnamon, but the worst part is the overwhelming stevia taste! I had hoped that adding milk would tone it down, but sadly I was wrong. It's so nasty, I couldn't even finish the bowl and threw it in the trash!

Quality control is an abomination. Sometimes it's really good. When it's good, the cinnamon taste is spot on. Other times it honestly tastes like they didn't clean out the machinery/equipment after making the blueberry version as it sometimes has a gross synthetic blueberry taste on top of the cinnamon. For the price of this cereal, that's not acceptable.

This cereal is great when you take into account that it's not typical cereal. I typically add it into Greek yogurt for a crunchy texture. My main issue with this cereal is the calorie count. It says on the Sam's package that it's 110 calories for 36g. If you look at the packaging at Walmart for the SAME EXACT CEREAL it's 150 calories for 36g. Which one is correct??? I sure would like to know! A 40 calorie difference is a big deal for someone who might be counting calories. Just keep that in mind if you use this during a diet.

First opening the bag and it completely ripped open. Then i grabbed a few pieces to try dry. Very hard, and difficult to chew. Then what on earth is that taste, and the worst after taste! i spit it out immediately. Rinsed my mouth out and threw away the rest. Horrible!! Do not buy this!!

I really wanted to like this, the nutrition values were just what I was looking for. I purchased this as a snack food, not to eat as cereal. However the aftertaste is pretty yucky and it feels like there is a coating on it while you're chewing. I've tried mixing it with other things like fruit, yogurt, etc but it doesn't make it taste any better. I will not be purchasing again.

You guys need to update your PDP content. You're still showing the better 110 calorie per 1/2 cup formulation. You snuck in a formulation update to increase calories 36% and reduced fiber -33%. Unfortunately because the PDP is not updated, I thought I was ordering the previous version and, obviously, I didn't receive that.

I don't know what others were eating for their reviews? This stuff is awful! Don't let the smell fool you. It smells like it would be good. The flavor is basically nothing and the texture is very hard! To the point even after sitting in milk it chattered while going through disposal. While I'm watching my glucose I'd rather find alternatives that I will can enjoy.