We're sorry to hear you're not enjoying the go with our Ultra Strong TP. We make sure all our TP goes through strict quality checks before rolling out, and we're sorry to hear that your pack was missed. In October 2024, we did make some upgrades to Ultra Strong to improve cleaning performance and perception through cloth-like look and feel, as well as a new multi-directional cleaning. These changes helped increase strength, flushability, and more fibers for a softer and more absorbent toilet paper. We'd love to see how we can help, and get you back to enjoying the go with Charmin once again. Please call us at 1-800-777-1410. We're available Monday-Friday from 9am-6pm EST.

Sorry you feel this way, Jen. There’s a quality you should expect from all our products, and we’ll be sure to share your thoughts on our Ultra Strong. You may find that our Ultra Soft or Ultra Gentle may better fit your needs. We hope this helps and we will be sure to share your thoughts with our Quality Team.

We're sorry you feel this way because our Quality Team takes the value of our products and loyalty of our users seriously and your feedback means a lot to us. In the meantime, we made a modification resulting in a slight decrease in the number of sheets on each roll and reducing the width of some rolls to make them standard for all our roll sizes. It's a tough decision any time we make a change that may impact our consumers, but we are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more 'gos' per roll and change the roll even less often!