Your loyalty to Charmin over the years really means the world to us and we're sorry you feel the quality has slipped over the years. Our Ultra Strong does go through strict quality checks to ensure that it reaches you with the best strength possible condition. We really appreciate you reaching out and we’ll be sure to share your thoughts with our Quality Team.

We're sorry you feel this way because our Quality Team takes the value of our products and loyalty of our users seriously and your feedback means a lot to us. In the meantime, we made a modification resulting in a slight decrease in the number of sheets on each roll and reducing the width of some rolls to make them standard for all our roll sizes. It's a tough decision any time we make a change that may impact our consumers, but we are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more 'gos' per roll and change the roll even less often!

Thank you for your review, Susan. Regardless of which Charmin you're using, we want you to always enjoy the go--and that includes perforations that make tearing the sheets easy! If you wouldn't mind sharing more information with us, we'd be happy to hear from you at (800) 777-1410. We're always here to help!

We're sorry to hear this, and want to assure you that we have many quality checks to ensure you enjoy the go with Charmin. We'd like to help as well as share your experience with our Quality Team. When you have a chance, please reach out to us at (800) 777-1410.