Hi Christy, Thank you for sharing your thoughts on your CU7000D TV’s image quality. The TV will upscale as best as possible any content sent to it. The closer your content is to 4K, the better the image will look on the screen. Here are some tips to help improve picture Sharpness: 1) HDMI cables are recommended for optimal HD viewing. 2) If you have an analog cable box or satellite box, upgrade to a digital cable box or satellite box. 3) Change the output resolution of your devices, such as digital broadcast receivers, IPTV, and set-top boxes, to UHD or HD. 4) You can further adjust your sharpness, brightness, contrast, color, and more by going to Settings > All Settings> Picture > Expert Settings 5) Choose a Picture Mode by going to Settings > All Settings> Picture > Picture Mode and choose from Dynamic, Standard, Natural, Movie, or Filmmaker Mode. Should you ever have questions or need help with TV features, specs, or operations, we are here to help. You can call us at 1-800-SAMSUNG, 8 AM - 12 AM EST, seven days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Advisor