We very much appreciate your loyalty to Tide, Heather, and we would never want to disappoint you. People like you, people who love Tide and its scents, are core to our motivation and we do continuous research on how to serve them better. Inspired by what people told us in this research, societal trends and the science behind the sense of smell, we have enhanced our Original scent which now also offers longer lasting freshness experience. Rest assured that we're letting our team know that you'd like to see some changes made, but in the meanwhile we'd be happy to help you find a new favorite. Have you checked out our Mountain Spring scent? It has many notes similar to our old Original, so we think you'd really enjoy it and we'd be happy to have you try some on us. Just give us a call at (800) 879-8433.

Your feedback helps us create the best laundry experience, so we'll be sure to pass along your feedback about our Original formula. In the meantime, we do want to share that we decided to upgrade our scent in order to offer longer-lasting freshness with every wash. We think our Tide Mountain Spring Liquid or our Tide Original Powder will closely match your scent expectations, and we'd be more than happy to help you try either option. If you're interested, could you please give us a call at (800) 879-8433?

We appreciate your feedback, Valerie. We did change our Original scent to provide a better freshness profile, especially on wet fabrics, and while we're sorry to hear you're not a fan, rest assured we're letting the rest of our team know that you'd like to see changes made. In the meanwhile, we'd be happy to help you find a new Tide favorite. Just give us a call at (800) 879-8433.

Your loyalty to us over the years doesn't go unnoticed, which is why we'd like to help you clean even better with us now. We decided to update the scent of Tide Original Liquid Laundry detergent to provide a better freshness experience particularly on dry fabrics. We're confident that our Tide Mountain Spring or our Tide Original Powder will closely match your scent expectations, and we'd be happy to help you try either option. Just give us a call at (800) 879-8433!