I have been using only Tide for 30 some years. I was shocked when I washed a load with my newest bottle and found the scent had changed. I dried the clothing hoping the scent would tone down. It didn't. It is a strong perfume smell that no one in my family likes. I had to rewash clothes in another brands unscented to remove the smell. Why Tide? Don't call it your 'original scent' because its not. Label it appropriately and please bring back the original Original scent. No longer a Tide consumer until this changes.

I am a life long user of Tide products. Currently, I am very disapointed with the new shape of the 110 load 2X ultra Tide for front loaders with 170 fl oz, 1.32 gal. container. After pouring into my Bosh detergent dispenser drayer, I have to find some thing to wipe out the cap and to wipe the storage area on the container. Love the original scent, storage is ok, and hate the container and measuring cup.

[This review was collected as part of a promotion.] 100% love this tide! Growing up I was always thought that the hotter the water the cleaner the clothes! Well learn something new & will be washing my clothes in cold water from now on! I give this a 10/10 & highly recommended this to everyone!

[This review was collected as part of a promotion.] I received this Tide laundry detergent in exchange for a fair and honest review. I have used it for a week now, washing everything from sheets, towels colors and whites and towels, all separately, in the cold water. All of my laundry comes out very clean and it smells so nice. The fabrics are able to withstand the detergent without excessive wear, pilling or color fading. I can't get away using just a couple of tablespoons per load and it's foaming still quite well, viewing it from the front window. Again, I like the post wash smell. Very lovely and fresh. I will likely purchase this product when I run out. Highly recommend, two thumbs up!

[This review was collected as part of a promotion.] I love the smell of tide. It's so fresh smelling and makes my clothes smell so nice after a load of laundry. The bottle isn't too heavy or awkward making it easy to lift and pour into the machine. I also like the design of the lid for pouring in the soap, it's not messy like other bottles.

[This review was collected as part of a promotion.] Tide is a great product. I get more loads from tide than any other brands. My clothes come out really clean and they smell great. My white clothes are whiter and brighter and all my laundry just seems cleaner and fresher. Tide is a step ahead of all of its competitors.

[This review was collected as part of a promotion.] I went to wash the bedding in a bedroom we never use and found our cat had been using it as a litter box for who knows how long. The entire bedding set had been demolished with old dried urine and fresh wet urine. I couldn’t even count the number of rings of urine. Thankfully we had a mattress cover thatProtected our mattress but it was covered in all of that dried and fresh cat urine too and we had guests coming to stay. I washed the mattress cover, not feeling hopeful all those stains and smells would come out. All the stains and smells were gone after washing with Tide

[This review was collected as part of a promotion.] Tide Original 100oz is a very durable product that is tough on stain and leaves clothing smelling great. The container is very easy to hold in hand and is wide for fingers to hold container comfortable. The bright orange is very distinctive and attractive this product would be very easy to spot on shelf instore. I like that this product is compatable with my HE washer. The cap easily screws off and on holding this product closed securely and keeps product from spilling out. I like that this cap has different levels of loads ranging from small to large so you know the exact amount to add to your wash. This product is very tough on stains and does a very good job on pretreatment as well I tried this product on grass stains also ketchup and stains dimished and was very pleased with results. The liquid is a very nice consistany is a nice thick texture that feel very high quality and color is very vibrant new and different . This product smells great, I tried this product with small loads as well as large and all came out washer & dryer with a nice scent. The scent is very powerful you can smell scent throughout home while in wash. The scent makes me feel like my clothing is very clean and properly washed. The scent even lingers on the clothing, blankets etc after dry. I washed and dried blankets for my bed walked out of room to grab something waked back in and fell in love with the scent of this product. I am almost done with this product and I do say the this product is very true to 64 loads as the bottle states. I am very satisfied with this product due to duriability, scent, clean wash and lingering scent and I do recommend this product to others.

I knew something was wrong, but I thought it was spring allergies. I have been sick for over three weeks and developed bronchitis. My lungs are trashed. I finally realized yesterday it was the smell of my clothes. Tide changed the scent—the scent my body has been used to for over 50 years. I am allergic to scents except Tide and Downy that I have been accustomed to for my entire life. I praised Tide for staying the same. Now I am done. I am so angry. I have lost my spring from being sick. We received no notice on the packaging of the change. You need to notify people when you change the formula. Too many toxins invade our bodies daily. I coughed all night, bed linens washed in new Tide.

[This review was collected as part of a promotion.] I love using Tide laundry detergent. My clothes are clean and smell fresh. The colors stay bright. My little one has very sensitive skin and a lot of detergents give him rashes but not Tide. The bottle is also very easy to pour and the cup is great for measuring.