[This review was collected as part of a promotion.] I had the chance to try tide HE turbo and I was amazed at how clean it got my clothes which always have grease because I am a cook and my clothes get really dirty.i was lucky to be selected to be given a whole bottle to sample.i threw out my old laundry detergent and got me some tide HE turbo.

[This review was collected as part of a promotion.] I enjoyed using this Tide Original scent liquid laundry detergent. Tide did an excellent job of getting the stains out of mine and my children’s clothes. I like that it suds up well in the washer and the scent is clean and refreshing. I can tell this is a good quality detergent and will definitely continue to use this product on my laundry.

[This review was collected as part of a promotion.] I know tide has several scents to choose from but the Tide Original is my go to. I like the light smell and it's not watered down like other brands. I also use it to spit treat any areas on my clothing that need extra attention. Works great. You will not be disappointed.

I was a loyal Tide user until Acti lift was added to the product several years ago. That is when the scent first changed for the worse. It has never been the same since. It also does not clean as well, especially on whites. I switched to another brand not made by P&G but every so often try Tide again. I am very disappointed. You say you base your changes on consumer research. The consumer response based on these reviews should tell you something. No one seems to like any of Tides scents now. Please go back to the old, old original scent.

[This review was collected as part of a promotion.] I tried the Tide Original 100 oz., I loved the way it left my clothes clean and smelling fresh! The scent is long lasting on the clothes. Gets tough stains out of the clothes and removes dirt effectively!

[This review was collected as part of a promotion.] We all know the name and have probably used the product. Great product. One wash is all you need. There nothing I can say that hasnt been said about the product. Good product and works great. One wash is all you need.

[This review was collected as part of a promotion.] Tide's the best. I love how clean it gets my clothes and the smell of Tide fresh laundry is heaven. The kids somehow manage to get their clothes insanely dirty on a daily basis. I can always count on Tide to make the clothes look like new.

[This review was collected as part of a promotion.] I received a bottle of Tide Original laundry detergent. This blue liquid is great for my high efficiency washer . I decided to wash a regular size load of colored clothes, and then a load of whites. This liquid washed and rinsed out perfectly . My whites were stain free , and my colored clothes didn't fade. Tide has a really nice scent that left my clothes smelling fresh and clean. I also like the pouring spout on the bottle , easy to pour. The cap also has markings for measuring the liquid.

[This review was collected as part of a promotion.] Nothing is better than Tide! When I married I tried something my husband already had at the house, and my clothes faded, but remained dirty. I went back to Tide. It it fabulous for removing even week old stains. it has a pleasant, clean smell that elicits compliments, yet isn't overpowering at all. The best thing about Tide is my clothes are always clean, and it's never faded anything, my clothes always come out vibrant and fresh. Also of note, my daughter has very sensitive skin, and Tide doesn't bother her at all.

[This review was collected as part of a promotion.] I don't know what has happened but this doesn't smell like it used to! This smells terrible! I even used scent beads to try and cover the smell but it was too strong and it is all you can smell. Even after washing them again with different detergent it still stinks.