[This review was collected as part of a promotion.] 100% love this tide! Growing up I was always thought that the hotter the water the cleaner the clothes! Well learn something new & will be washing my clothes in cold water from now on! I give this a 10/10 & highly recommended this to everyone!

[This review was collected as part of a promotion.] I love Tide! I usually use the powdered laundry detergent but I really like this liquid kind as well.. It had a great smell and keeps my clothes and towels very clean and fresh! I definitely recommend this to others!

I purchased a HE washer last year and started using the Tide HE Cold Water detergent. I have been using tide for many years and have found it to be the best at removing stains without removing color from my clothes. I especially like the clean, fresh scent on our clothes. The price is great compared to other brands and I found it very economical since I started using the HE product. Keep up the good work and Please! Don't change the scent on this product!!!!

[This review was collected as part of a promotion.] I’ve used Tide for 7 loads now and I’m highly satisfied! The scent is perfect. It smells cleans and is not too fragrant. The best part is how the clothes feel after they’re washed. They are soft and look and feel clean! The texture of the clothes honestly seems to improve and makes the clothes feel like new. I highly recommend Tide Original.

I have been using this from the first day I purchased my HE washer and dryer and I will never use another detergent, even if it is cheaper. I have two young boys and they have brought some disgusting clothes in for the challenge. So far I am not disappointed. My husband is in the Army and his uniforms also have had some horrible stains and odors. I threw in a stain remover tablet with the Tide and they came out perfectly clean looking and smelling! way to go Tide!

[This review was collected as part of a promotion.] I use cold water to wash all of my clothes. Sometimes those jean stains can be a little stubborn. Tide worked great in cold water. Worked great in hot water for my towels. I like the top of the lid, the spout. Any extra liquid runs back into the jug keeping messes to a minimum. I would, I will definitely purchase this product again.

[This review was collected as part of a promotion.] I like this detergent because the detergent is thicker so I use less of it for every load of wash. I had some dirt and grass stains that disappeared off of my shirt. I also like that the cap twists on and off making it easier to open and close the bottle. The scent is pleasant. I do wish that more plant based ingredients were incorporated into this laundry detergent.

[This review was collected as part of a promotion.] Well I’m switching my old laundry detergent.This is so amazing!cleans better than warm water cycles.I don’t like washing my clothes in warm or hot water as it makes my clothe’s color fade.However this one here is a game changer!Removed stains and made my clothes fluffy and fresh smelling!

[This review was collected as part of a promotion.] Tide cleans clothes, bedding and towels leaving a nice fresh scent. Great on kids clothes. Great at removing odors. Tide can be used to pre treat stains just apply, rub in and throw in the wash and the stain is gone.

I was a loyal Tide user until Acti lift was added to the product several years ago. That is when the scent first changed for the worse. It has never been the same since. It also does not clean as well, especially on whites. I switched to another brand not made by P&G but every so often try Tide again. I am very disappointed. You say you base your changes on consumer research. The consumer response based on these reviews should tell you something. No one seems to like any of Tides scents now. Please go back to the old, old original scent.