It's toothpaste, I don't know how to rate it other than it doesn't taste awful and it gets the job done :)

I love the way this makes my teeth feel so clean and look so much whiter, especially what paired with 3D white mouth wash

I like this product! But one thing I would change about it is that it takes forever for your teeth to actually get whiter!

This toothpaste is a little hard and messy to get out of the tube. But is tastes nice and works well!

Love this toothpaste! It gives you a good clean feel and does whiten though it does take some time. I do recommend.

Fresh without an overpowering mint flavor that leaves your mouth burning. I don't think it helps to whiten but we still like it.

This toothpaste has a really weird minty flavor that I am not the biggest fan of. But this gives me the best whitening results for a toothpaste.

I love it, I am using for ages, it keep mouth feeling good and fresh all day. I got the kids one too so the whole family hooked lol

Great toothpaste! I enjoy the Minty taste as well as have noticed a whiter smile after consistently using twice a day.

I use this toothpaste two times a day (as recommended) and I've noticed that it keeps my teeth white even after drinking coffee and tea all day.