Favorite toothpaste. Good flavor. And I feel like it does some help maintaining my teeth's whiteness.

I mean tooth paste is tooth paste lol. But this is a good one. Leaves your mouth feeling super fresh. Leaves your teeth looking white. Good one

Overall it does kill bad breath and germs But it can be a little too strong and I feel a burning sensation sometimes while using it

only toothpaste i use. smells good and leaves mouth feeling good. takes a while to see the whitening.

This toothpaste really does whiten your teeth. I'm a massive coffee drinker and this is the only toothpaste that really helps with that!

Great daily toothpaste. It's not too minty but nicer to use than a paste. Gentle whitening with daily use.

I love this I buy these for myself while my children use a different one and they are so good the smell the texture everything is perfect

The only toothpaste that actually keeps my teeth white. I've tried so many toothpastes and nothing compares.

I've been using this for years now! I do love it a lot! Makes my teeth whiter without having to use the charcoal stuff! 10/10

This is my favorite toothpaste but recently I can't tell a difference in color. I think we're going to be switching to a new toothpaste.