Priced well. Tastes good. Not overpowering. I don't really think much about it honestly which is a good thing I think. I've had other toothpastes like Colgate, sensodyne, natural more expensive or charcoal pastels and they have a weird texture or taste or teeth don't feel clean. Or they over promise things. This toothpaste feels like a go to for clean teeth and breath and It must help my teeth stay white bc I have no complaints there.

I'm very sensitive to some toothpastes and different mint flavors! They tend to make me nauseous or gaggy, and I am used to having a difficult time getting ready in the morning due to this sensitivity. Well, this toothpaste is my holy grail. The radiant mint is light and doesn't turn my stomach! It leaves me feeling sparkly clean and fresh mouthed for the day. Love it!!

This is personally my favorite tooth paste. This is the only tooth paste I will use, I use every day when I brush my teeth. I have been using this toothpaste for about 4-5 years now. I would buy this whenever I run out, and stock up as well. I am a coffee drinker so my teeth are stained, and ever since this I can see a difference.

My favorite, daily toothpaste! As somebody who's picky about flavors, this one is mild and pleasant! I love how my mouth feels incredibly clean after every use. I'm not sure I would use this for a whitening product alone. My teeth still retain a nice bit of yellow, but I do drink black coffee about four times a day. I sometimes brush up to three times, but usually, two minimum. Overall, great product.

I use this product. I don't have the whitest teeth but I do feel refreshed after I use it. I would improve this product by making it more for people with sensitive teeth. My dentist recommended me to stay away from teeth whitening toothpaste, but that doesn't really stop me from using this!

This is my go to toothpaste! I love the fresh minty taste. It's not too minty but minty enough for the fresh mint to keep my mouth fresh for a long time. The best part of this toothpaste is the whitening power. It does not harm your teeth and is safe for daily use all the while it provides a superior whitening!

This product is great. Whenever I use it, it gives a nice fresh minty after effect. The only side I effect I got from it was dry mouth, but that could just because of me. The macerating and packaging is pleasing to the eye. This is usually my go to toothpaste on a daily bases. 

This toothpaste is amazing for keeping my teeth white in the interim of my teeth whitening (I use crest white strips 2-3 times per year). It really works as a whitening product alone, and all Crest products are reliable in terms of quality oral hygiene.

The absolute BEST toothpaste on the market! I've tried tons of different whitening toothpastes and this one is the best! It has an awesome, refreshing, minty flavor and I can definitely tell that it works when it comes to whitening my teeth! I highly recommend.

I am a smoker. I use this product to keep my teeth from getting awful yellow. It doesn't help I'm also a coffee finatic. If I cheap out and buy a different brand whitening toothpaste, it never lives up to this one. And it's a great way to prolong the effects of crest white strips.