This toothpaste works well and helps my teeth feel clean and my breath smell fresh. I have sensitive teeth and this didn’t cause any additional sensitivity. The flavor was minty but not too strong. My fresh breath lasts for at least an hour after brushing.

This is an excellent toothpaste to add to your dental hygiene regimen especially after you've had a professional cleaning. This toothpaste keeps your teeth sparkling white and your mouth super refreshed. I've used this and my surface stains (from coffee & tea) have been minimal.

this toothpaste is great! it makes my teeth feel clean and fresh and stays that way all day. the taste doesnt linger afterwards so thats a total plus. ive been using this toothpaste for 3 years and i dont notice any whitening effect at all. maybe it would whiten other peoples teeth but i definitely didnt see a difference

[This review was collected as part of a promotion.] I started using this toothpaste just recently but it seems like it's already starting to work. It has a nice flavor and really whitens teeth well. I will definitely continue to use and recommend to others.

I really enjoy this toothpaste! It is in my top choices when I am purchasing. I believe it does help to whiten the teeth. As a coffee drinker, this is important to me! I also like the mint flavor, makes the mouth feel extra fresh and tingly clean! Recommend!

This is the only toothpaste I use! It tastes the best and leaves your teeth feeling very clean. I also like how it has whitening properties to it and have found it is good for surface stains. Overall I would recommend it to anyone looking for a whitening toothpaste that won’t make your teeth sensitive.

I have been using this toothpaste for years, and I get so many compliments of how white my teeth are! I drink coffee or tea everyday, so I need something to keep the stains away. I love the taste of this toothpaste, and it doesn’t leave my teeth feeling fuzzy.

This toothpaste makes me happy. I have used others (Colgate optic white, toms of Maine) but I just totally love this stuff. Always looking to repurchase when we run low and always unhappy when we end up with another kind. Great taste and feels smooth on my teeth, never gritty.

I love this toothpaste and definitely will buy it in the future. I have notice a difference when I use this product. I know people with sensitive teeth does not like the feeling . I don’t notice anything but I love how fresh and clean my teeth feels.

I like the clean and fresh feeling this toothpaste provides. When it comes to whitening, I found it very effective! The price point is right alongside all competitors. I would recommend this product to anyone looking to whiten without spending all the money and going though the trouble of using strips!