I will give this product the exact same rating as the Colgate. As I said before and you've probably heard from your dentists that NO toothpaste will give you the results your wanting. But, dental hygiene is extremely important and you should always use toothpaste and floss on the regular.

I think this is a total personal preference but I love Crest toothpaste! I had a bad experience with a pediatric dentist when I was young (yep folks, he would drill our teeth without using Novacaine or anything else). I have an amazing dentist now that I absolutely love but I still do what I can so I only have to have cleanings. I've only used Crest for years and haven't had a cavity since I can remember.

I'm a crest toothpaste kind a girl. I've been using it for as long as I can remember. I don't know that the whitening really does anything but I also don't drink coffee or red wine or smoke so I don't have a lot of discoloration to try to get rid of.

Good toothpaste. Definitely have noticed a change in whiteness. Have been using for over 6 months. It's a nice refreshing taste and mouth feel, just not the MOST fresh. I can also notice that my teeth are more sensitive. I would suggest using this maybe half of the week, and the other half of the week using a toothpaste for sensitive teeth.

I never purchase any other brand of toothpaste because Crest leaves my teeth feeling the cleanest possible. I have years of coffee & wine stains, but the 3D whitening toothpaste has helped me stay on top of it. I love pairing this with their whitening strips for that pearly white smile!

I absolutely love this toothpaste and what it does to my teeth. If I had to compare it with other toothpastes it will definitely take the highest place. I'm definitely a repeat user when it comes to this product. I will buy the product over and over again

My favorite tooth paste. I've used this for years and I feel like it really does help keep my teeth white. A little bit goes a long way. It is a very strong tooth paste and takes away any lingering food breath you may have had. I always buy this toothpaste

Wow!!!!!! First use and I'm hooked. I wasn't looking for a whitening toothpaste but more for great cleaning. My teeth feel amazingly clean and I won't change this toothpaste for nothing. Makes it feel like dentist clean. Such a wonderful feeling. Feels like Sandish and you can taste the baking soda but doesn't bother me.

Crest is without a doubt one of my favorite toothpastes! It's got a perfect mint flavor, not too strong but still noticeable. It cleans my teeth wonderfully and makes them feel smooth and shiny! I've tried a number of crest products and they've yet to let me down.

Crest 3D Whitening is my go to for a whitening toothpaste. I am a repeat user of this toothpaste when I am looking for some extra whitening benefits. In addition to whitening this toothpaste cleans my teeth and mouth really well and leaves everything feeling fresh and polished!