I like this product it definitely gets the job done and makes my breath smell really nice but doesn't really get them as white as I am hoping

I really like this product. It makes my teeth feel really clean and does brighten as far as I can tell.

I don't think it actually helps whiten my teeth but It does help to keep my teeth clean and my breathe smelling fresh.

Somewhat noticed a difference, kind of expensive for toothpaste. Very minty definitely have to get used to.

I love this product it leaves my teeth a few shades lighter then it would normally be if I used Colgate

I love this toothpaste! It leaves my teeth so white and shiny. I love the aftertaste and it makes my teeth feel very clean.

This toothpaste works very well! My teeth looked whiter in just one week of use and it left my mouth feeling very clean. 

Minty and fresh, also makes my teeth appear to be brighter without making them sensitive. This is the only brand of toothpaste that I use.

This is the only tooth paste I've consistently used since High school. Keeps my teeth super white and I drink coffee and tea everyday.

I love this I buy these for myself while my children use a different one and they are so good the smell the texture everything is perfect