I love that this toothpaste serves two jobs at once. While freshening your breath, you are also whitening your teeth. I would give it at least 7 days to see results. This is not a one time use for white teeth. Keep using it along with whitening strips and you will have the pearly whites you always wanted.

I've SWORN by this particular product ever since it hit shelves. Years ago I used Crest white strips, & then this toothpaste came out and miraculously maintained my whitened teeth ever since then. I haven't had to use whitening strips in over 6 years now! The different flavors are worth checking out, they all taste great.

This is a great product to use to help clean and keep teeth and gums healthy. I have used this product several times. I did not notice a difference with regards to teeth whitening. It is really effective at cleaning teeth. I would not recommend to others for teeth whitening purposes.

This has been my go-to toothpaste for YEARS. I love Crest in general. Its affordable, and i like the scent. As for the whitening part, there is no nasty chalky taste like some of the other competitors have from use of peroxide or charcoal. It also doesnt eat your enamel. I love that it has a variety as well, i can switch it up.

A great toothpaste that helps with whitening and also leaves the breath smelling minty. I appreciate a toothpaste that assists with whitening. I use this in conjunction with the Crest 3D White Whitestrips Classic Vivid Teeth Whitening Kit, as recommended in the directions. I definitely see a difference in my teeth getting whiter and I love the taste that it leaves and definitely leaves me feeling fresh and clean.

This is a great toothpaste to help maintain after whitening treatments. It seems to do a good job at mitigating the damage I do with all of the coffee and red wine I drink. I'm not sure how much whitening it does on its own but I'm really happy with it for my current dental routine!

So I have sensitive teeth and I've tried many many other toothpastes buttt I always come back to Crest. I must say it's perfect and it gives your teeth the coating of protection that's always wanted and needed. The price is always good and you get a lot. Also my breath stays smelling minty even after a couple hours.

Love this. I wouldn't say that it whitened my teeth in its own but it did maintain whiners and added white when supplemented with white strips. Also, if you have sensitive teeth like me it didn't make them worse like a lot of other whiten products. I use this at night and Sensodyne Sensoldyne Pronamel Toothpaste Gentle Whitening 27 Oz in the morning and my sensitivity was fine.

I have used this toothpaste for years. Recently I also tried Crest 3D White Brilliance Toothpaste 74 and found that they do about the same. I think I will probably just stick with the new one since it is supposed to have more benefits but if it's out of stock I have no problem going back to this one.

People keep asking me what whiting strips I use, and which ones I would recommend. I don't use whitening strips at all, it's this toothpaste. It's phenomenal. It works wonders. Nobody can tell I drink multiple cups of coffee a day. Don't give up on it right away, give it a few weeks and you will be blown away by how well this product works.