The box says new and improved formula…but both toothpastes in the box I am really disappointed with and I’ve been using this brand and type of toothpaste for years. It doesn’t clean as good as the previous ones I’ve bought. It seems as though it doesn’t foam up I guess, just turns to water and makes you feel like you’re not brushing your teeth with any toothpaste. It’s weird. I’m hoping it’s a defective box I had. Hoping it’s not really a changed formula. It just feels like it’s missing an ingredient. Sorry to be complaining!

I’ve used this everyday for about 6 months now and have had good results. The flavor tastes a little different than other minty toothpastes, can’t put my finger on exactly how to describe it, but my mouth always feels clean after use, and it’s not a stinging sharp mint flavor so that’s another plus.

I use nothing but Crest 3D White Whitening Toothpaste. I use it daily, and on my first use I immediately noticed a difference in the whiteness of my teeth. It not only met but it exceeded my expectations. I'm a repeat customer for this product and most definitely will buy again.

I found that this toothpaste is very effective at whitening my teeth. They are visibly whiter even after one brush! However, it also makes my mouth dry. I also find that other toothpastes make my teeth smoother. I keep this around for special occasions when I want my teeth to be extra white.

I have been using this for months, if not years, and have never noticed any sort of whitening effect (though I never have with any whitening toothpaste). It’s a good brand and the toothpaste does it’s job of cleaning my teeth. I will probably continue to buy because I like the flavor but it doesn’t do squat for whitening.

I love this product it makes my teeth fell nice and fresh after and u really get your expectations for white teeth I don't think I would need to improve anything with this product I love getting it and will continue to do so I recommend this product for alot of people or anyone who is looking to feel fresh

Well I’m not very picky when it comes to toothpaste, so I just buy anything crest. I flavor is pretty minty, but it makes my teeth feel very clean and leaves me with good breath. I don’t know if I would say it really whitens them. I have pretty white teeth but I also use their whitening strips so it could be a combination of the two products!

Crest 3-D White whitening toothpaste is great. I’ve used it many times. It doesn’t make my teeth feel sensitive and it leaves your breath feeling fresh. I didn’t really feel like I got an amazing amount of whiteness out of it but I did enjoy it I would probably buy again

Love this toothpaste, not too pricey for a whitening toothpaste. Leaves breath fresh and does remove surface stains. It states it removes up to 80% of surface stains and I believe this to be true. I drink coffee/wine and it does a great job of removing those stains, I believe they have a stronger whitening toothpaste that goes a bit further that I would like to try before committing to this one for good. But if you don’t have harder surface stains this toothpaste would be perfect to keep those teeth white!

I really liked it and it does keep your teeth whiter looking if you brush really good. I think i’m sensitive to whatever ingredient makes it a whitening toothpaste tho because atleasts once every month or so I’d get a white canker sore. My other family members have used this and something about the whitening toothpaste does it to them too.