My husband is super picky about his toothpaste and this is the o my one we buy. I like the taste and fresh feeling it gives

Doesn't whiten as much as it says it will, but definitely leaves your teeth feeling shiny and clean for the entirety of the day.

This is the only toothpaste that my family of 6 has used for the past 3 years. We all love it. The value is great and its very effective.

This works great to gently whiten your teeth. I find it better than the harsher applications to immediately whiten. I noticed results within a week!

Love this toothpaste. Great flavor and it is effective in removing stains off your teeth. Price is a bit much.

I like how fresh it makes my mouth feel, and I definitely do see a difference in whitening when I use this product

My favorite toothpaste. Love the texture and flavor. Foams up but not out of control. And I feel so fresh and clean after using it.

the best. to whiten teeth and prevent oral discomfort prevents tooth decay product that is not replaced in my exceptional home

This product is great. You will definitely a noticeable difference from when you first start using it. I'm not a huge fan of the flavor though.

This toothpaste is good. It taste nice and gets the job done. I think the stain erasure formula may work better though