I have used this for years it really makes my teeth more white and make my mouth a cleaner I would rate this a 10/10 

I use this all the time and never really notice my teeth getting whiter. Leaves my mouth feeling fresh and clean though!!

I love this toothpaste and it's the one I use all the time. I drink a lot of coffee and I think it helps me keep my teeth whiter

This is the best and most effective toothpaste that I have ever been able to use. It leaves your breath feeling so fresh after words

My everyday whitening toothpaste. I quit smoking months ago, and this has helped immensely! It tastes good and keeps me fresh and clean all day!

This is my go to toothpaste. I love it. Super affordable. & always leaves my teeth feeling super clean & fresh. Would definitely recommend.

My favorite toothpaste that I love so much. It's really gets the job done unlike a few toothpaste I've tried.

Favorite toothpaste. I've actually been able to maintain whitening with regular use of this toothpaste!

My go-to toothpaste. I'm very sensitive to toothpaste texture and tastes, and this is one that doesn't make me feel ill or cause me to gag.

All time favorite toothpaste. I never reach for or buy anything else. It keeps my teeth clean and breath smelling fresh.