Affordable price. Fresh scent and feeling in your mouth. Long lasting freshness. And good quantity in the product.

This is one of the best toothpaste I have tried. It actually helps whiten as you brush over time and the taste is not overwhelming

Love this !!! My teeth are always significantly whiter when I use this regularly. Having white teeth is an important part of your hygiene

This is my favorite toothpaste! My teeth have been noticeably whiter and it has a great mint flavor.

Actually does what it is supposed to. Have made my teeth so white within the past year I have used it. I promise you guys it works.

I love this brand I've been using it for years keeps my teeth shiny and white affordable flavor not to harsh I would recommend this brand to anyone

I use this with the white strips (I use once a week) and I love this toothpaste. Makes my teeth really white and clean.

It's my favorite toothpaste. I don't notice that my smile is whiter, but I do think it's helping to protect my teeth from further stains.

This is my favorite toothpaste! It keeps my teeth white and feeling clean, and freshens my breath. It's the prefect mintyness.

Really works to remove surface stains and whiten my teeth! I pair it with the mouthwash for extra whitening power