I buy this product for everyone in my house!!! Crest is all my family uses because it last and it gets the job done!!!!

Does work well for whitening but had caused tooth sensitivity if I use it for prolonged periods of time.

It's really great for keeping your teeth white all day, even after drinking coffee! It's also really good for sensitive teeth.

Love it. The taste isn't too overpowering. Don't see a huge improvement in whitening my teeth but it seems to work a little.

I love this toothpaste, it makes my mouth feel fresh and clean and it helps with keeping my pearly whites, white

What I've used everyday since I got my braces removed back in freshman year of college. I used their non whitening one before.

Best toothpaste ever it really gets rid of my morning breath and I've noticed my teeth getting a little whiter over time

I never really noticed a difference in whiteness when using this product and it had trouble sudsing up.

My@husband won't use anything else! He stocks up on the travel sizes for when he is on the road because he loves it so much.

This toothpaste keeps my mouth feeling fresh and clean. i have noticed a slight whitening effect but nothing major