I'm a creature of habit and this is the only toothpaste I use. It's the only one that leaves me with a fresh mouth but lack of burning sensation

This is the only toothpaste my husband and I use. We love the taste and have really noticed a difference in our teeth.

I don't like this some cause it burns what we do love it removes stains and it's not pricey i definitely recommend it it's a great toothpaste

So minty and so fresh but I wouldn't call it white whitening toothpaste DIDNT really do the job as well as I expected

Very good toothpaste it definitely whiten my teeth it smells really good and feels good in my mouth it is also very cheap

I like the taste and performance of this toothpaste . Find that it works even better when paired with the mouth wash .

Favorite toothpaste. Doesn't taste weird and doesn't make my teeth feel sensitive. Whitened my teeth within a month and continues to with each use.

I love this tooth paste it keeps my teeth looking white and feeling good and I feel like this tooth paste does such a great job at it!!

This product is okay at whitening teeth but I have used other toothpasts that are more effective in doing so. I used it daily to get my teeth white. 

The only toothpaste I will use! Makes teeth noticeably whiter if you use it everyday without the pain of whitening strips etc