This is very comparable to the Colgate total. It tastes great and leaves you feeling clean and refreshed but it does no whitening.

This toothpaste has an intense, fresh feeling. I never noticed a whitening difference but the taste and freshness were good.

This toothpaste is amazing. It’s not too harsh for my sensitive teeth and has a great fresh smell/taste.

It's great it cleans and whitens really well and I love it for my go to toothpaste, much better than some of the others I've tried.

always leaves my breath feeling and smelling minty fresh. i love the fact that it whitens, i can definitely see a difference

This is really the only toothpaste I’ve used for years and I love it! Keeps my teeth healthy, super white, and it has a reasonable price!

My favorite toothpaste. I’m really sensitive to mint flavors (especially in the mornings) and this is the only brand that doesn’t make me gag.

I really like this toothpaste. I’m not sure that I see a definite whitening effect but I like the flavor and my teeth always feel clean.

Best toothpaste hands down. Keeps my teeth so white, and looking good always. It really just works well!

I truly believe this toothpaste is making my teeth whiter! Love the minty taste & will always be my go to toothpaste