Haven’t noticed any sort of improvement when it comes to whitening. But great taste not super harsh with the mint. Keeps my breath fresh all day.

Best toothpaste ever it really gets rid of my morning breath and I’ve noticed my teeth getting a little whiter over time

Good stuff. Works great, notice a difference within a week. I just don’t feel like I love the smell. I don’t think it gives you very fresh breath.

I love getting this toothpaste because I feel like it’s really cleaning my teeth the way it needs to!

Great minty taste without a bunch of burn. It keeps breath fresh all day long. The only toothpaste I will ever use!

One of the better toothpastes on the market. Met and exceeded my expectations. Would definitely recommend

I like this Whiting toothpaste. It helps keep my teeth white and I will continue using it. I also enjoy the taste

Flavor is great! Texture is great! I normally cannot use any tooth whitening products due to tooth sensitivity but this one works great!!

My husband and I always use this toothpaste. We love it. It has a nice minty taste and keeps our teeth on point.

Makes a great start to the day when your teeth and breath are nice and clean! This product most certainly does that