The gel formula tends to clump a lot, but I like this product because of its whitening and the taste is very mellow. Good product

I never really noticed a difference in whiteness when using this product and it had trouble sudsing up.

I absolutely love this product. I have a self-conscious smile and using this makes me feel like my teeth feel white and clean.

This toothpaste makes my smile really stand out it last for ever it seems my mouth is fresher then ever gotta try this one

This is my favorite tooth paste. It is affordable, whitens my teeth, and makes my breath smell amazing

This toothpaste makes my mouth feel clean & keeps my teeth pearly white! Makes brushing my teeth enjoyable knowing that I will get that fresh glow.

Love it. I use it every other day. I like to mix with the charcoal toothpaste. But I always feel it somewhat whitens me teeth.

Great toothpaste! I don’t notice a difference with the whitening but the toothpaste itself is refreshing

I always feel like this gets my teeth clean. I don’t like using a toothpaste that isn’t gritty and this is just enough. Smells and tastes great.

this toothpaste is great and it’s what i get every time i need to re up on it. very quick results and long lasting fresh breath.