It's toothpaste, I don't know how to rate it other than it doesn't taste awful and it gets the job done :)

Everytime I use Crest I get mouth ulcers and have heard many others suffer from this as well with crest!

I believe this product really does keep my teeth one. I had them whitened with professional strips and used this to maintain

Great taste and amazing results! It is also MUCH better for your teeth than Colgate or charcoal pastes, which as much TOO abrasive! A+

I usually am not picky about toothpaste but ever since I tried this one I fell in love with it because it keep my teeth feeling fresh

This is for sure my favorite ive motice the change in my teeth when i stated using it the whitening strips and this is so bomb

This stuff works! It’s whitened up my coffee and pop stained teeth in a week! No other tooth paste has done that! And it’s cheap!

Works really well. Most importantly, we really enjoy the minty flavor and refreshed feeling that comes with it.

I have used this for the last 10 years and don’t think I will ever switch! I always get so many compliments on how white my teeth look:)

I can only go so in depth about a toothpaste review... but it’s my favorite one. Leaves your feeling super fresh , and def helps whiten a bit!