This toothpaste leaves my mouth feeling so clean and refreshed. I have been buying this for years. Only reason I think about switching is because it isn’t cruelty free.

This is the only toothpaste we use in my household. It really does work if used properly. It makes your mouth feel so clean and fresh. I would highly recommend this to other looking for a whiter smile.

It gets the job done. I don’t know about whitening as I have not seen a difference in that perspective. But it’s an effective toothpaste when it comes to everything else. I’ve been using it for years and will continue to do so.

I really enjoy this tooth paste for the scent and the refreshment of brushing my teeth. I do personally think it’s a little overrated as I have really seem no difference in the whiteness of my teeth and I’ve been using this product for 4 -5 years..

This is my favorite toothpaste and i haven’t bought any other product since. It keeps my breath smelling fresh all day and i feel so clean after using it.

This is my go to toothpaste, I’ve using this for years and years! I have somewhat sensitive teeth and this does not bother me at all. Once you get your teeth to the desired whiteness this is great for maintenance!

The best I have tried so far. I normally don’t like the taste of the popular toothpastes but this one is my favorite. I drink a lot of coffee and tea so I need a good whitening toothpaste and this one definitely does the job.

Keeps you minty fresh AND you can actually see a difference in your smile. The only way I can describe it is it makes your smile feel healthy. My husband and I swear by this for daily use!

The toothpaste definitely works at maintaining my already white teeth. There are more and more quality natural products out there though, so I don’t know if I will repurachse.

This is my favorite toothpaste. I have tried others and this one is just superior to the rest, my teeth are white and stay white, my breath is fresh and clean, and it lasts.