I love this product. It gave me a big difference in a small amount of time. I am a repeat user. I would improve this product by having a variety of sizes. No cons for this! I would recommend this to everyone

I don’t use this toothpaste exclusively, BUT I do buy it more often than any other brand/type. I really enjoy the flavor of it and how long it lasts. However, I have to say that I do not notice much of a whitening effect from this.

I like the taste, and the smell. I've been using it for over 6 months now. It's good cause it tastes good, but doesn't really whiten my teeth. As you can see from the picture.

Best best best!!!!! I love this one!!! Makes my teeth so clean!!!! I let it rest in my teeth for couple mins and I can drastically see a difference in my teeth

This is my favorite toothpaste because it keeps my teeth from getting more yellow. However, it doesn’t make your teeth as white as getting them whitened.

Absolute favorite toothpaste for a very long time now! It gets keeps my teeth from discoloring especially after being an avid coffee drinker. I keep re-buying it because it tastes better than most other toothpastes and leaves my mouth so fresh.

It is more expensive than Colgate but there is something about the branding that keeps me purchasing it. The quality is fine and I believe that it keeps my smile white.

Breath stays fresh all day long with this toothpaste. I’ve used it for 3 years and don’t plan on switching. I wish it was a little less gritty but it is otherwise effective and I am satisfied with it .

The best toothpaste there I have tried . I prefer this one to any others love the feeling on my mouth. Feel supper clean and fresh , I use it every day and I can see the difference

I didn't notice any whitening with this product and it made my teeth painfully sensitive. I loved the flavor and fresh feeling I got but it wore my teeth down so bad it hurt to eat or drink anything! I wouldn't recommend this product for daily use.