I can't say I've used many other toothpastes recently to compare but I always buy this type. I love the flavor of it, and I do find that it keeps my teeth whiter than other toothpastes in the past that I've used. Combined with the mouth wash I think it gives good whitening results.

My teeth always feel so clean after using this toothpaste. However, I've been using this toothpaste for YEARS and my teeth aren't any whiter from using this alone. But I can tell my mouth is cleaner without any residue and don't have to floss as furiously after using!

[This review was collected as part of a promotion.] First I always like a stand tube toothpaste so that is nice and the flavor of the toothpaste was nice as well, almost like a sweet mint. But for a whitening toothpaste that you’re supposed to notice in just one day and says to remove 90% of surface stains, that I don’t notice. And I’ve been using for 2 weeks now. I don’t have much stains to begin with but still can’t really notice a difference before and after. But I will continue using because it’s a good toothpaste and maybe after longer use there might be a difference.

Me and my significant other love this brand of toothpaste. It works amazing, makes breath smell fresh, long lasting, great taste, works great for cavities and whitening teeth and the price is pretty fair. I would definitely recommend this product to others

I don’t mind using this toothpaste because it makes my teeth feel fresh and clean. However, I did not see a big difference in whitening my teeth. I no longer use this toothpaste due to having sensitive teeth. So if you have sensitive teeth I don’t recommend using this toothpaste.

Love this toothpaste! Tastes minty fresh and I have really noticed a difference in how white my smile looks! My only issue with it, is that it leaves some white gooey residue on your gums overnight, my understanding is that it’s the whitening gel. It’s easy to take off your gums, but it’s just gross.

I use this for a week at a time whenever my teeth need whitening. I like it and think it does a good job. It's a little too strong in some areas but very effective. Price is good and goes a long ways. I recommended it to others. I'll be buying more here soon.

I wanted to attempt to make my teeth whiter without spending too much money. I looked around, read reviews, and tried to find the best product. I came across the Crest Vivid Whitening Toothpaste, and, I have to admit, I wasn't completely sure if it would work. But, against my better judgment, I got it anyways, along with the Oral-B Pulsar Toothbrush. I've noticed a MAJOR improvement, and love the way my teeth feel! I don't know how well it works separately, but the combo is a must! My teeth have become both cleaner and whiter. Plus the minty flavor isn't bad, either! If you’re debating whether or not to get it, just go against your better judgment! :)

For me, this is a basic in my medicine cabinet. It does keep my teeth white despite my soda habit, and it leaves breath incredibly fresh. My boyfriend received another brand of toothpaste as a stocking stuffer, and although it’s not the worst, I notice that it doesn’t satisfy my toothbrushing habit quite the same. I’d rate this higher if it was slightly stronger against plaque, but you should be flossing in the first place.

I like to buy this toothpaste for helping to maintain my teeth being white. Now they don’t actually whiten your teeth necessarily but if you get the crest whitening strips it helps to use both together. The toothpaste is a reasonable price. You can get a box of 1 or 2