This toothpaste leaves my mouth feeling fresh and clean. The taste is minty but not too overpowering. I noticed my teeth looking whiter after a week or two of using it. I've tried so many whitening toothpastes and this is one of the only toothpastes I've actually seen results with.

Love the fragrance. It lasts for a long time, its budget-friendly, the only reason I discontinued using it, was because it was too strong for my taste. I had a tingling sensation whenever I brushed my teeth with this brand. I would recommend this for users who are sensitive 

This toothpaste helps keep your breath feeling refreshed and your teeth pearly white and super clean. The formula is not too harsh for me on my gums usually that was my problem with other toothpaste, but this one has a strong formula yet gentle enough for me :)

I love this product it's good for sensitive teeth and it also does whiten your teeth a lot I've seen such great results from switching to this toothpaste this is my second bottle of toothpaste and my teeth I've just been so much Whiter I totally recommend I love it

This is my go too if my hello toothpaste isn't in stock. It's just what my parents buy so I took there recommendation it does leave that toothpaste after taste which I hate because I can't drink anything afterwards but it gets the job done my teeth are clean and it helps to whiten.

I love this toothpaste. I will pay the extra dollar compared to some other toothpaste because this one does whiten your teeth with consistent with brushing. It brightens your teeth without that funky taste a lot of whitening strips or mouthwash have.

Y'all, my teeth are easy stainers. I have always worked so hard to keep them pretty and clean and have never been happy with them. But holy cow, this stuff has changed my life. I will never go back to another toothpaste, my smile makes me happy now, and that's a big deal. ❤️❤️❤️

I like pairing this when you have done the strips as well. This helps keep the whitening of the teeth. I have bought them even in travel size . This paste will work when use properly. And many of my friends after using this along with the strips Crest 3D Whitening White Strips With Advanced Seal Vivid they noticed more shades fading with the paste. I highly highly recommend. But do keep in mind that this will make your teeth slightly kore sensitive.

The only toothpaste I care to use. It doesn't irritate my gums at all and really does brighten your smile with every use. I live the mint flavor as well as it's not as harsh as other brands. You will notice a difference in your teeth being whiter and brighter when you use this for a couple of weeks and moving forward!

This has always been my go-to toothpaste. I have the go smile toothbrush that has a led light build in for maximum whitening and with the combination of that and this toothpaste I see results immediately everytime I brush. It can give me a tiny bit of sensitivity for 30 mins after use but it eventually fades. I am very sensitive to toothpaste so it says alot that I continue to use it!