Love the smell of this! Quality is very nice and quantity is enough. Definitely does the job of keeping your teeth white which is always a nice plus. I use this three times a day; when I wake up, after lunch and before I go to bed. I have been buying this for years and it is definitely worth the money.

My boyfriend swears this is the only toothpaste that we can have in the house. I would say her being overdramatic, but I do love my teeth and get frequent compliments on my bright smile so maybe he’s on to something. It’s the only paste we’ve kept in our house for three years now.

This is my favorite toothpaste. I have been using it for a few years now, I love the freshness it gives to my teeth and how clean they feel after I brush. It has made my teeth more white and I will continue to use it. I am very satisfied with this product.

This is a nice toothpaste! It does it's job and has a good mint taste. It does help with whitening your teeth too, with regular use, so that's a plus. My teeth and gums aren't bothered by it, and my mother has used thus toothpaste as well! Overall it's a good toothpaste.

The taste isn’t my favorite, but the packaging is nice. A little pricey compared to other crest products, but i noticed a very subtle lightening of my teeth. Nothing dramatic. All in all I would suggest if you’re looking for a little whitening of your teeth!

The flavor of this is pretty nice, not too minty but just right. The claim of whitening however? I certainly don’t think it’s hurting my teeth, and they certainly haven’t obtained any yellowness since using this, but I don’t think they’re any whiter either. Nevertheless, it’s a nice, fresh toothpaste.

It taste nice, however this does not personally whiten my teeth, I have been using it twice a day now for around 5 months, and I haven't seen much of a difference, however I have been using a manual tooth brush not a electric one so that may make a difference.

How do you really rate tooth paste? Don't they all do the same job? Well, honestly, it depends what kind of flavor you want as you leave out the door to start the day! You want to start it off fresh? I highly suggest this one! Some of them offer more than other brands and so far this one I can't stay away from!

I was skeptical about trying it so I only purchased a travel size. But, I was amazed the first time I used it. Unlike my other toothpastes claims of "foaming action" & "minty freshness", this product actaully delivers that. My teeth felt squeaky clean and the mintiness lasts for hours! I will never go back to my old brand.

This is awful stuff! The taste is horrible. I couldn't use it more than once before throwing it out--so I can't report on the whitening benefits of this toothpaste. This is probably the parallel product to Colgate Optic White, which I used an entire tube of (it does leave a slight slimy residue but doable). But that product was amazing in that it actually worked to lighten my teeth and make it a couple shades whiter, just as it promised on the tube.