Easily my go-to toothpaste! Not only is it affordable, it actually whitens your teeth! You may not see a change right away, but after using this tooth paste for over a year I can definitely see a huge difference. Being a huge soda drinker, I definitely recommend this toothpaste!

This is my favorite, I really liked the crest whitening toothpaste for 10 years and this has since overshadowed it. I received a travel sized sample a few years ago and was so impressed I switched. The taste is fresh, but the whitening results I've had are wonderful.

In comparison to natural toothpaste, definitely suds up and leaves your mouth feeling slightly dry. Like you need to drink water afterwards, but you shouldn't because it'll wash away the fluoride. In terms of teeth whitening, I didn't notice any huge differences, but then again my teeth aren't that stained.

Wow! So I'm an ex smoker and I'm in my 40s and I have been trying to get rid of the yellow stains on my teeth and I have to say this particular toothpaste paired up with my electric toothbrush is amazing and I've already seen such results with my teeth! Now the taste is a bit strong and it takes a while to get it out of your mouth that's the only drawback other than that this is my favorite toothpaste and I highly recommend it

I've SWORN by this particular product ever since it hit shelves. Years ago I used Crest white strips, & then this toothpaste came out and miraculously maintained my whitened teeth ever since then. I haven't had to use whitening strips in over 6 years now! The different flavors are worth checking out, they all taste great.

This is good for teeth whitening bad breath anything if you have bad breath or if your teeth is just not good at the moment use this for about two weeks after those two weeks you know do you keep using it but still your teeth will progressively get wider and wider and wider

Have been using this toothpaste for almost year now. I love the minty freshness. It's a great price and it's helped keep my teeth white and feeling clean. Whenever I go to the dentist he always compliments me on how good my teeth have been lookinf. I would definitely recommend this.

I think this toothpaste is alright. It does the job, cleans teeth and teeth are whiten after a certain time period from using it. I honestly prefer Colgate's toothpaste type, which is paste because it doesn't feel to gritty on the teeth as this one does. My husband actually enjoys the charcoal version!

Not my cup of tea.  The minty taste is overpowering.  The product did perform as claimed. Teeth were clean and noticeably whiter with continued use, but I couldn't get past the overpowering mint.  I will not be purchasing this product again as it just isn't the one for me.

I love this toothpaste. Has a great taste and whitens with every use. I have used this product several times and will continue to use it. I use it on a daily basis. I switch back and forth with this and colgate. I would buy this again and also recommend to friends and family