I like to buy this toothpaste for helping to maintain my teeth being white. Now they don't actually whiten your teeth necessarily but if you get the crest whitening strips it helps to use both together. The toothpaste is a reasonable price. You can get a box of 1 or 2

I am a Crest girl and will always be. I haven't noticed a drastic change in my teeth color but I am also an avid coffee drinker. It does kill the scent of coffee and bad morning breath. I can not complain about this toothpaste. I am always very satisfied with my purchases from the Crest line.  

I've used Crest 3D for about 10 years now and my teeth are still super white! This stuff really does work and pairing it with the mouthwash is the perfect whiting combo! I have people ask me all the time how my teeth are so white and I've alway said Crest 3D white. I smoke and drink coffee but somehow this toothpaste and kept my teeth sparkling white. This is something I can't live without

This is my go to toothpaste. Have been using this toothpaste for over 5 years and I refuse to use anything else. Once I started using this toothpaste, within a few weeks I already saw a huge difference of whiter teeth. Love the way it leave my breath feeling fresh!

I have used this for years. Great taste, teeth feel very clean once I'm done brushing. I haven't noticed a huge whitening difference, but my teeth have not had any additional discoloration, and I drink a lot of coffee and tea which are known to stain teeth.

This product is great. Whenever I use it, it gives a nice fresh minty after effect. The only side I effect I got from it was dry mouth, but that could just because of me. The macerating and packaging is pleasing to the eye. This is usually my go to toothpaste on a daily bases. 

I love this tooth paste not only does it clean your teeth but it Whitens them. I use this everyday three times a day and I feel like my teeth have never been cleaner, whiter or healthier. I buy this often and I recommend it to anyone looking for healthier looking teeth.

It is NOT good to always use a whitening toothpaste. It breaks down the enamel on your teeth and they become sensitive. I've never had a problem with my teeth until I started using this for about a year straight. My teeth become so sensitive to hot and cold things. Anything I ate or drank hurt. After a visit with the dentist she told me to STOP this product completely and switch to sensodyne. After about 6 months my teeth have not been as bad but they still have times where they are sensitive.

This is awful stuff! The taste is horrible. I couldn't use it more than once before throwing it out--so I can't report on the whitening benefits of this toothpaste. This is probably the parallel product to Colgate Optic White, which I used an entire tube of (it does leave a slight slimy residue but doable). But that product was amazing in that it actually worked to lighten my teeth and make it a couple shades whiter, just as it promised on the tube.

This is my standard go-to toothpaste for daily use. (I use a different sensodyne paste when I'm particularly sensitive after the dentist or after a whitening kit.) I love the flavor; it leaves a very fresh feeling in the mouth and I think it does help to maintain my whitening treatments for longer (I don't notice a big difference using only the toothpaste, personally).