[This review was collected as part of a promotion.] This works pretty well! I like the flavor, it's not too overpowering but still nice. I haven't seen a lot of improving on the whiteness on my teeth but I've only been using it for about two weeks. I will use it all.

[This review was collected as part of a promotion.] This toothpaste does exactly what it’s advertised to do. I’ve been using it for a little over a week now, and love the mouthfeel and I do feel like it leaves my teeth feeling clean for a good amount of time! Will repurchase in the future.

[This review was collected as part of a promotion.] I love that Baking Soda is the main cleaning ingredient in this toothpaste, it cleans great! My gums feel good and clean and I definitely can feel my teeth are very thoroughly clean. My only issue with this is that it’s almost too much baking soda because it leaves a grit that I have to rinse. I wish they would maybe minus a bit of baking soda, add a bit of peroxide and maybe a drop or two of Peppermint essential oil. Then this would be my first choice for toothpaste! I really do like for my kids though because they have to brush longer to get all the grit out, their teeth are clean and their breath is fresh!

[This review was collected as part of a promotion.] I took this toothpaste on my most recent trip. I was drinking lots of coffee and wine and figured it would be the perfect time to test it out. And it didn’t disappoint. I already regularly use and love Arm and Hammer Toothpaste but this one is a game changer. It kept my teeth sparkling and white the whole trip. Cheers!

[This review was collected as part of a promotion.] My first reaction was not great, I had never used a gritty or foamy toothpaste before, so glad that pushed through - the best cleaning toothpaste I’ve tried, leaves teeth feeling super clean and fresh! I would have given 5 stars but I did not notice any whitening effects.

[This review was collected as part of a promotion.] I usually avoid whitening toothpaste because I find them too abrasive, I don't like the "gritty" texture. This paste has a smoother feel. It's not as thick and sand feeling as the majority of other whitening pastes. I don't care for mint toothpaste, but this one has a subtle mint flavor. The added "stain defense" is a bonus! My teeth definitely feel cleaner after using!

[This review was collected as part of a promotion.] I’ve been using this toothpaste for a week. It gives you a clean feeling, not minty taste but clean. I like how my mouth feels after I brush. Can’t say if enamel is strong, but I am see a bit whiter teeth.

[This review was collected as part of a promotion.] I can see the toothpaste doing it jobs as advertised, maybe not as much as I expected but glad to see that its actually working. Flavor and ingredients are the same as regular toothpaste i would say

[This review was collected as part of a promotion.] I will say it’s okay, not the best but also, not the worst toothpaste. I do not like the taste. Clean feeling after brushing but tastes too artificial in my opinion. I say it’s worth the price and I would prefer it over other brands but would not replace my current favorite, aquafresh.

[This review was collected as part of a promotion.] I got the arm and hammer advance white extreme whitening toothpaste. It has a new and improved taste which is goof and it’s a proven product from a proven company. I got the cool mint flavor which is great and it does a good job cleaning your teeth.