[This review was collected as part of a promotion.] The flavor of the toothpaste was minty. The effectiveness of my breath lasting long was a good point value to me. The packing is easily to spot in the store along with the flavor of the toothpaste. I liked this product.

[This review was collected as part of a promotion.] I was very satisfied with this product! Before trying this product I had never brushed with the Arm & Hammer brand, but as I said I was pleasantly surprised. Been using this product a bit over a week and I honestly don’t think I’ll go back to my previous brand. I can tell immediately upon brushing how much more effective it is than my previous brand. I can tell it’s actually getting my teeth much cleaner and working harder. It keeps my breathe fresh all day on top of that. Subtle but very effective mint flavor. I would definitely say this is a great value for your money. Would recommend this product to everyone!

I bought Advance White over my usual brand to see if it could boost the whiteness of my teeth. I used it for the first time yesterday morning. After dinner, I started feeling areas of irritation in my mouth, mostly to the inside of my lower lip. The feeling worsened over the next few hours, as both lips started swelling. At first, I thought it was an allergic reaction to something I ate, but there was nothing new in my diet. As the issue worsened, I went to the mirror. My lips were visibly swollen and I had what appeared to be burns around the outside of them with the lower lip being worse than the upper. I immediately realized it was the toothpaste. I looked at the label and read the warning about discontinuing use if irritation occurred. I applied some healing ointment around the outside of my mouth. This morning the swelling has gone down somewhat, but during the night, my gums became sore around all of my teeth, and the corners of my lips are cracked. This is quite an uncomfortable situation! In using the website to make contact with Church and Dwight Co. Inc, today, I see that others have had similar experiences. How disappointing!

[This review was collected as part of a promotion.] This toothpaste is great. I really like the flavor, it’s not overpowering mint like most other toothpaste, I can tell my teeth are getting a bit whiter which I haven’t seen in years. I like that there aren’t any crazy ingredients, just the average chemicals that clean teeth. This toothpaste claims to fight cavities and brighten teen which is nice. The packaging is pretty and tough, like it’s going to knock out those cavities. I’m happy with this product.

[This review was collected as part of a promotion.] It has a nice mint flavor but it isn’t too overpowering which I like! I do think it helps to whiten teeth, I wish I took before and after pictures. I will have to use it a little longer to see if it’s a big difference. Overall I recommend it

[This review was collected as part of a promotion.] Arm and Hammer Advanced White tooth paste worked well! Left my mouth feeling fresh and ready for the whole day! Great price for the amount you get also! Would absolutely use on a daily basis. Would recommend!

[This review was collected as part of a promotion.] As someone who loves coffee and tea, I'm always on the lookout for a toothpaste that can tackle tough stains. The Arm & Hammer Advance White Extreme Whitening with Stain Defense toothpaste really delivers. Its efficacy is impressive—I noticed my teeth looking whiter and brighter after just a few uses. The flavor is a fresh mint that isn't too overpowering, and the texture feels a bit different than other toothpastes due to the baking soda, but it leaves your mouth feeling incredibly clean and refreshed. Considering its effectiveness, the price is very reasonable compared to other whitening products. The packaging is standard and easy to use. I highly recommend this for anyone wanting a whiter smile without a huge price tag. ​Overall Summary: An effective and affordable toothpaste that genuinely whitens teeth and leaves your mouth feeling exceptionally clean.

[This review was collected as part of a promotion.] This toothpaste had a pretty strong mint flavor and was a bit more gritty than others. It helped get my teeth feeling clean and foamed well. I like that it doesn't have a bunch of dyes. Unfortunately, it didn't help with my tooth sensitivity, but I think my teeth are a bit whiter after a few uses.

I love this toothpaste because of the baking soda

I just like it! Works great and provides value for what it is.