[This review was collected as part of a promotion.] I was not expecting this toothpaste to really show much of a difference in “whiteness” because these things tend to fall hard. My daughter was super happy with the results. I was unable to use it because I have sensitive teeth, but she was so happy to show off her pearly whites. I have to say, for the price- you can’t really beat it.

[This review was collected as part of a promotion.] I think this is a good toothpaste, but don't expect it to be your standard mint toothpaste. The main difference is that this toothpaste is quiet salty tasting. Instead of a mint flavor while brushing, you get a burst of salty flavor in your mouth. This makes sense because Arm&Hammer is known for their baking soda, and the toothpaste is reminiscent of that. The toothpaste also felt grittier in texture and wasn't as soft. Though my teeth definitely felt clean and fresh after using it, I am still not the biggest fan of this toothpaste due to the texture and saltiness.

[This review was collected as part of a promotion.] I’ve been using this for a month, i notice very light whitening, but i didnt expect anything extreme like the name to begin with anyway. It’s not overly minty, the size is good for the price and it last for a while (6 oz vs other brands have less) texture is easy to squeeze not too thick. I like the traditional long tube, it’s easier to squeeze. Overall im very satisfied

[This review was collected as part of a promotion.] The flavor of the toothpaste was minty. The effectiveness of my breath lasting long was a good point value to me. The packing is easily to spot in the store along with the flavor of the toothpaste. I liked this product.

[This review was collected as part of a promotion.] I was very satisfied with this product! Before trying this product I had never brushed with the Arm & Hammer brand, but as I said I was pleasantly surprised. Been using this product a bit over a week and I honestly don’t think I’ll go back to my previous brand. I can tell immediately upon brushing how much more effective it is than my previous brand. I can tell it’s actually getting my teeth much cleaner and working harder. It keeps my breathe fresh all day on top of that. Subtle but very effective mint flavor. I would definitely say this is a great value for your money. Would recommend this product to everyone!

[This review was collected as part of a promotion.] The packaging is very striking as they are elegant colors, their ingredients are ideal for whitening my teeth the price is very affordable since it is cheaper than other toothpastes, the taste when I first tried it puzzled me since it is not the same as other toothpastes, but in the end it leaves me with a feeling of cleanliness and freshness in my mouth

[This review was collected as part of a promotion.] This toothpaste is great. I really like the flavor, it’s not overpowering mint like most other toothpaste, I can tell my teeth are getting a bit whiter which I haven’t seen in years. I like that there aren’t any crazy ingredients, just the average chemicals that clean teeth. This toothpaste claims to fight cavities and brighten teen which is nice. The packaging is pretty and tough, like it’s going to knock out those cavities. I’m happy with this product.

[This review was collected as part of a promotion.] I’ve been using this toothpaste for the last few weeks. Although the toothpaste does leave my teeth feeling clean and refreshed, I don’t really like the grittiness of the toothpaste. Mind you, I was aware of the baking soda addition in the toothpaste, but did not expect it to be so gritty. As far as the value, this toothpaste is a great price.

[This review was collected as part of a promotion.] I am very particular about the ingredients in my toothpaste and this met my needs! It has a minty taste and isn't gritty like some other toothpaste that has less ingredients. It left my mouth and teeth feeling fresh.

[This review was collected as part of a promotion.] I will say it’s okay, not the best but also, not the worst toothpaste. I do not like the taste. Clean feeling after brushing but tastes too artificial in my opinion. I say it’s worth the price and I would prefer it over other brands but would not replace my current favorite, aquafresh.