[This review was collected as part of a promotion.] I like everything about this toothpaste. My teeth felt so clean and my mouth was so minty fresh. I look forward to longer term use to see more benefits.

[This review was collected as part of a promotion.] It is a nice toothpaste that helps whiten and brighten the smile without too much of that chemically minty aftertaste some other brands leave on your teeth

[This review was collected as part of a promotion.] I loved the way my mouth felt clean after. I noticed a little bit of a color change in my teeth but not much. My mouth felt clean and it tasted great! I would definitely buy it again

[This review was collected as part of a promotion.] My teeth feels fresh afterwards. The whiteness side is not yet clear but I guess it is probably a long term thing. Will wait and see how it turns out. So far it’s good for the money.

[This review was collected as part of a promotion.] Overall this tooth paste was a 6/10. Wasn’t the best I have ever had. I didn’t really see a whiter difference, but I also don’t have stained teeth.

[This review was collected as part of a promotion.] It didn't improve whitening in my case. At first, it was nice and minty, but had the salty aftertaste per usual for baking soda paste. It was very effective for plaque!

[This review was collected as part of a promotion.] This toothpaste worked well. I did notice a slight change in the color of my teeth. They did appear a little more whiter, but I just prefer a different brand instead.

I have been using this for awhile now and I do not notice a difference in teeth whitening. As others stated it tastes like baking soda and kind of burns a little. I would not recommend this product and will not buy again.

[This review was collected as part of a promotion.] I loved how well this toothpaste cleaned my teeth and removed my coffee stains. My teeth felt clean all day long even after eating and drinking all day! I will say I’m not too fond of the taste.

[This review was collected as part of a promotion.] Good ole faithful arm and hammer! I classic product. I love the slightly gritty texture. It really does keep your teeth nice and white with continued use.