[This review was collected as part of a promotion.] It didn't improve whitening in my case. At first, it was nice and minty, but had the salty aftertaste per usual for baking soda paste. It was very effective for plaque!

[This review was collected as part of a promotion.] Absolutely lovedddd my sample so much that I went out and purchased the full sized product. I loved the taste and I seen a whiter smile after brushing!

[This review was collected as part of a promotion.] I love that this toothpaste has a great flavor and leaves my mouth feeling fresh and clean. My teen daughter did not love the baking soda after taste.

[This review was collected as part of a promotion.] I’m a coffee drinker so I went for the stain defense. I cannot fully tell a difference yet but after some time I am hopeful it will work great for me!

[This review was collected as part of a promotion.] Arm and Hammer advance white is a great fluoride toothpaste. It has a nice minty taste that is not overpowering. It helps remove old stains and prevents new ones. I highly recommend

[This review was collected as part of a promotion.] I saw results within 2 weeks. I thought I had white teeth but after using this product, my teeth are even whiter than before. I definitely recommend trying it out.

[This review was collected as part of a promotion.] Very effective,good quality, great packaging and very effective even if you have sensitive teeth.worked very well.FLavor is not strong at all.

[This review was collected as part of a promotion.] This stuff works great! The scent is a nice clean mint and overall taste is good for brushing. I noticed a difference in about two weeks that some stains write starting to be less visible.

[This review was collected as part of a promotion.] I love that your teeth feel cleaner with this toothpaste & it’s a brand you can trust. I haven’t seen enough of the whitening effects yet, but still have hopes & am continuing use.

[This review was collected as part of a promotion.] This is one of my favorite toothpaste. It’s doesn’t have that gritty texture like most toothpastes. It’s smooth and light. It has whitened my teeth with one use