[This review was collected as part of a promotion.] This is a solid, whitening toothpaste that makes your teeth feel clean and healthy. As a coffee drinker, I do agree that it fights against stains

[This review was collected as part of a promotion.] This is a great tooth paste ! I love that this is safe for my enamel. My teeth are so white from using this regularly!! Big fan of this brand and not disappointed by this new variety.

Have been using for years. Works great. Switched to this product because it's American made. I would like to have this product without fluoride.. Studies shown fluoride can cause cancer. Love this product.

[This review was collected as part of a promotion.] I love it. I used this on my youngest daughter, she usually complains about toothpaste being too hot, even kid's tooth paste, but after using this product, didn't hear a peep from her

[This review was collected as part of a promotion.] I saw results within 2 weeks. I thought I had white teeth but after using this product, my teeth are even whiter than before. I definitely recommend trying it out.

[This review was collected as part of a promotion.] This toothpaste seems like it works with the whitening. It fiams while you're brushing. My teeth felt very clean. It has a good smell but the taste of it isn't pleasant.

[This review was collected as part of a promotion.] I love that your teeth feel cleaner with this toothpaste & it’s a brand you can trust. I haven’t seen enough of the whitening effects yet, but still have hopes & am continuing use.

This toothpaste liquifies in your mouth immediately, not like most toothpastes. The result is messy, you need to lean over the sink or liquid is running down your chin, yuck!

[This review was collected as part of a promotion.] This toothpaste is like any other toothpaste. It does its work, but nothing more special about it. I haven't seen a difference in the whitening of my teeth.

Horrible! Worst tasting toothpaste I've had in 69 years of my life. It leaves me gagging. It advertised everything I was looking for in a toothpaste. I use it a couple of times to really give it a try, and short of vomiting, I had to quit using it.