[This review was collected as part of a promotion.] This brought back memories of when I used to dip my toothpaste into baking soda before brushing. This toothpaste is exactly that and also has a slightly gritty texture.

[This review was collected as part of a promotion.] The taste of this isn’t the best, it definitely tastes like baking soda, but after using it just a few days my teeth are visibly brighter. They also feel very clean after I use it.

[This review was collected as part of a promotion.] I love it. I used this on my youngest daughter, she usually complains about toothpaste being too hot, even kid's tooth paste, but after using this product, didn't hear a peep from her

[This review was collected as part of a promotion.] This is very good for sensitive teeth even kids can use it too. I recommend it and will continue to use it and buy it as well. It’s a white paste too not gel.

[This review was collected as part of a promotion.] the baking soda makes a nice abrasive to polish teeth. ive used it before and i like having this stuff around as it makes my teeth look really great and makes my mouth feel clean.

[This review was collected as part of a promotion.] awesome toothpaste. Works well (makes mouth feel clean and tastes good). Good packaging. No complaints here. Good choice if you’re looking for a new toothpaste!

[This review was collected as part of a promotion.] I loved how well this toothpaste cleaned my teeth and removed my coffee stains. My teeth felt clean all day long even after eating and drinking all day! I will say I’m not too fond of the taste.

[This review was collected as part of a promotion.] It is a nice toothpaste that helps whiten and brighten the smile without too much of that chemically minty aftertaste some other brands leave on your teeth

[This review was collected as part of a promotion.] I love Arm & Hammer products so when I got this tooth paste I was very excited to try it. I’ve used it everyday since I’ve gotten it. I will be buying more once I run out of this one.

[This review was collected as part of a promotion.] I loved the way my mouth felt clean after. I noticed a little bit of a color change in my teeth but not much. My mouth felt clean and it tasted great! I would definitely buy it again