[This review was collected as part of a promotion.] Love, this toothpaste, keeps my teeth white, and they feel really clean. I am more impressed with how clean my teeth feel and over the course of using it twice a day as instructed, my teeth became noticeably whiter, and gums looked healthier as well

[This review was collected as part of a promotion.] The flavor of the baking soda was overpowering. If you’ve ever tried a baking soda teeth scrub, this is what the toothpaste tastes like you’re doing. It grossed me out terribly with the mildly sweet taste. Was not minty which I think would’ve made a big difference. Would not personally buy. Did help my teeth feel very clean for awhile after.

[This review was collected as part of a promotion.] Been using this for a few days now and I prefer this over Colgate. Nice minty fresh breath that lasts for hours and actually looks like it's really whitened my teeth. This may just be me but I feel like when I eat ice cream now it doesn't bother me as much as it used to before. This is what I will be purchasing from now on, love it.

I like the results from this toothpaste, but the taste is awful if you don't care for mint. It's so overly minty that it makes me gag every time I use it, and I have actually thrown up several times as a result. Can you make a flavor that uses a different kind of mint, like wintergreen maybe, or a cinnamon flavor?

I had an allergic reaction to ARM & HAMMER™ Advance White™ Extreme Whitening Toothpaste, which caused my lips and tongue to severely swell and my gums to be in pain for about 30 days. I visited three doctors, who did not know the cause but treated the symptoms. I did not discover the source of the swelling until I had not used this toothpaste for 34 days. I thought the reaction was caused by two other suspect products.

[This review was collected as part of a promotion.] I loved this toothpaste because the soft grit that you feel while brushing leaves your teeth feel so clean. If I could suggest one thing it would be to increase the minty flavor as I have a preference for really strong menthol coolness. It definitely buffs away the stains.

[This review was collected as part of a promotion.] I started using Arm& Hammer Advance White Toothbrush paste a couple of weeks ago and it has a great taste, my teeth felt clean and my mouth really refreshed. I even noticed my teeth seem to look brighter. I would recommend this product to others, thumbs up!!

[This review was collected as part of a promotion.] I love that this was not Overpowering. My son's do not like anything strong and this helped make it easier to use for all of us. I love the fact that it is baking soda which I know is great for whitening. I No longer have device several different toothpastes for the family. We could all use one now.

[This review was collected as part of a promotion.] Received this toothpaste a few days back after trying it and after a week have not noticed any difference in my tooth whiteness yes probably takes longer but still makes teeth feel smooth and clean, will have to buy another tube and give it a go

I'm a dental hygienist and had colleague recommend thid profuct for patients with repeat heavy surface staining. I recommended it to several of my patients who have regular staining at their cleaning appointments. I have been amazed at the results! My patients are extremely happy with the results and my hands are happy with less work during their visits! Bravo, A & H!!!!!