[This review was collected as part of a promotion.] Arm and Hammer Whitening toothpaste has a pleasant taste that I really enjoyed. This is the one of the few toothpastes that does not activate my gag reflex and is not too foamy. It does a great job of making my mouth feel clean. My teeth appear more white, as well.

[This review was collected as part of a promotion.] This toothpaste leaves my mouth feeling very clean. Although I cannot tell a huge difference in whitening, it makes your teeth and gums feel clean. It is a bit gritty, but terrible. As with any toothpaste you need to make sure your mouth is rinsed after using.

[This review was collected as part of a promotion.] I am so excited to see results from this tooth paste!! I have not been using long enough to see any results but I have high hopes it will make a difference. I donwish it could taste better like more mint. But as long as it deep cleans and whitens like it should I don't mind the taste. It's not bad, just not what I'm used to. Leaves my mouth feeling clean.

[This review was collected as part of a promotion.] So, if you're looking for that minty fresh feeling after brushing your teeth, this is not the answer. I guess I forgot that Arm & Hammer are the gods of baking soda. That's exactly the taste with a slight hint of mint. However, if you grew up like I did and used baking soda to brush your teeth, you'll know it's effective at getting the job done. I was already using a whitening toothpaste, however I did notice that my teeth were even whiter after using this paste. So yes, it works! I'm just not digging the flavor but a swish of mouthwash cam take care of the rest.

[This review was collected as part of a promotion.] I got the arm and hammer advance white extreme whitening toothpaste. It has a new and improved taste which is goof and it’s a proven product from a proven company. I got the cool mint flavor which is great and it does a good job cleaning your teeth.

[This review was collected as part of a promotion.] I got this about 3 weeks ago. It has a strong mint flavor. But not to much. I has whiten my teeth , I will continue using it to keep whiting them more . And keep them white. It's not gritty, so no sandy feeling. That I have had with others.

[This review was collected as part of a promotion.] I have never had my teeth whitened at the dentist or with a at home kit. I do drink coffee and tea regularly. Most toothpaste I buy have some sort of whitening claim but I've never seen a Big difference. But I would say after a week of using this one with baking soda in it I noticed my teeth seemed maybe a shade whiter. And at first the taste threw me off but now I like it. Doesn't foam much. But it does leave my mouth feeling clean and fresh! In the end I would say it works as well as any other toothpaste. As the dentist will always remind you flossing is the key.

[This review was collected as part of a promotion.] Teeth were squeaky clean after brushing with this toothpaste. It leaves your mouth feeling very clean however the taste is very strong for my liking. Tastes like a thick baking soda paste. Although that may be what makes it effective, I cannot brush my teeth with this too often I like a more minty fresh taste

[This review was collected as part of a promotion.] Arm & Hammer Advance White Extreme Whitening Toothpaste is a good paste to use to help maintain the appearance of white teeth. I also found it to be a quality toothpaste with a nice mint flavor. I received this product compliments of Influenster in exchange for my honest review. My teeth can always stand to use some whitening, so I will continue to use this paste daily.

I started using this for maybe a month now , it was okay at first then I started to notice my skin around my cupids bow was super dry & my skin kept flaking dry skin to where I could little pieces off with tweezers & it wasn't just occasionally, I would peel it and it’d happen again the next week. I thought i was just dehydrated but then this past week I started to notice the corners of my mouth turning red like I had just ate a popsicle, then last night my whole mouth felt swollen like I had gotten lip fillers (what I assume it feels like) my mouth was swollen and numb & the corners of my mouth burn & are super dry/cracking