I've been on the hunt for a different toothpaste since Arm & Hammer decided to stop selling their Fresh Breath toothpaste (my holy grail) and replaced it with Therabreath (which contains poloxamer 407--no thanks). Thought I'd try this one...I've never spat out a toothpaste so fast. I don't know if it's the sodium percarbonate or the flavoring (which tastes like a fruity mint?), but my mouth was actually burning. I've NEVER had a toothpaste burn the inside of my mouth before, and judging by the other reviews I'm seeing, I'm not the only one. Whatever ingredient is causing this needs to be removed.

[This review was collected as part of a promotion.] This toothpaste leaves a VERY fresh feeling in your mouth! The taste while brushing is almost a little salty..it’s not bad but also I don’t love it. But the aftertaste/effect is very fresh! Honestly couldn’t tell if it had a whitening effect. I do wish the cap was a flip-cap instead of a twist-off, that way it could be used one-handed.

[This review was collected as part of a promotion.] I got this about 3 weeks ago. It has a strong mint flavor. But not to much. I has whiten my teeth , I will continue using it to keep whiting them more . And keep them white. It's not gritty, so no sandy feeling. That I have had with others.

[This review was collected as part of a promotion.] I love that this toothpaste is not only affordable, but it gives you a naturally white smile. It has a refreshing feel after brushing and tastes alright as well. I love knowing that it has baking soda in it, a natural ingredient that helps strengthen the enamel on my teeth.

after reading the reviews and wondering why my mouth was so dry my teeth was sticking to the inside of my mouth, and the corners of my mouth were cracked. Also around my lips, my skin was starting to fade and have light spots which made me very uncomfortable. I’m going to have to go to the dermatologist to try to figure out how to get my skin color back around my lips. The products make my teeth look great, but it is affecting my inside of my mouth and my skin.

[This review was collected as part of a promotion.] This toothpaste tastes really salty to me! It has just a slight minty taste to it so I don’t even feel like my mouth is fresh after I have just brushed my teeth. As far as the whitening part to this toothpaste I don’t even know because I can’t use it long enough to tell if it would work.

[This review was collected as part of a promotion.] My husband and I tested this toothpaste. It had a good minty flavor but I thought it was too gritty and I didn’t care for that. I prefer a smoother tasting toothpaste. My husband really liked it though so he will keep it and use it himself. We both agree it leaves us with a nice, white smile!

[This review was collected as part of a promotion.] The arm and hammer advance white extreme whitening with stain defense toothpaste is incredible and has made my teeth three shades whiter since I started using it. I am highly impressed because it has this advanced stain defense technology that also prevents your teeth from getting yellow or stained after using. It’s great ingredients and is a very affordable price for a whitening product. The packaging is like basic toothpaste unlike some other brands which create complex packaging for whitening products making it inconvenient to use. This is super convenient and easy to use. I am thoroughly impressed. I would recommend this to everyone.

I've been using this almost my whole life. No toothpaste compares. I feel totally clean ALL DAY and never have to use white strips. Never had a cavity in my life. I'll never switch brands. I've been recommending this brand to friends and family for as long as I can remember. One tip: Break your brushing routine up into 2 (rinse and re apply) every morning for a cleaner feel and smell...weird but it works much better that way.

[This review was collected as part of a promotion.] I was not expecting this toothpaste to really show much of a difference in “whiteness” because these things tend to fall hard. My daughter was super happy with the results. I was unable to use it because I have sensitive teeth, but she was so happy to show off her pearly whites. I have to say, for the price- you can’t really beat it.