I've used Arm & Hammer products since my childhood so bought the Advance White to try and sorry, I hate the taste!! I'll try it again though because I don't want to waste the tube and all the reviews say it works great for whitening -- but I need to adjust to the taste first!

[This review was collected as part of a promotion.] Arm and Hammer Whitening toothpaste has a pleasant taste that I really enjoyed. This is the one of the few toothpastes that does not activate my gag reflex and is not too foamy. It does a great job of making my mouth feel clean. My teeth appear more white, as well.

[This review was collected as part of a promotion.] I purchased this Arm and Hammer Whiting tooth paste 2 weeks ago, and already noticed a difference in the color of my teeth. The flavor is good and I would continue to use it to maintain the whiteness.

[This review was collected as part of a promotion.] The ARM & HAMMER™ Advance White™ Extreme Whitening Toothpaste keeps my teeth bright and clean. As a coffee drinker, stain defense is key to keep my smile looking great. The minty flavor is nice without being overpowering. It’s an nice, gentle toothpaste with great cleaning power.

[This review was collected as part of a promotion.] This stuff really works great! My teeth are beautifully white and best of all I’ve been drinking tons of coffee and tea and my teeth are still super white! So, the product definitely does what it’s supposed to! I like using it as well because it makes my whole mouth feel fresh and clean!

[This review was collected as part of a promotion.] This toothpaste is slowly whitening my teeth. At first I thought it didn’t really do much, but as time goes on, I really do see a difference! It lathers and spreads well. However, it has a very salty taste and I wasn’t the biggest fan of that. If it works, I’m willing to deal with the taste.

[This review was collected as part of a promotion.] I bought this a few weeks back and have been using it daily twice a day and I have noticed my teeth are getting wider they have a nice clean feeling The taste isn't bad it leaves a nice fresh feeling in your mouth highly recommended love this stuff.

[This review was collected as part of a promotion.] The Arm and Hammer Advance White Extreme Whitening Toothpaste is fantastic. Not only does it leave your mouth feeling so fresh, it helps get your teeth whiter and brighter! Since I've started using this toothpaste, I've noticed my teeth losing some of the coffee and tea marks that starting staining them. I highly recommend this toothpaste.

[This review was collected as part of a promotion.] I've used whitening toothpaste in the past and been really turned off by the taste, but I really like this version. It doesn't have a very odd aftertaste and my teeth do feel whiter. I highly recommend it!

[This review was collected as part of a promotion.] My coffee addiction has forced me to really step up my toothpaste game. I've been seeing great results since I switched to Arm & Hammer's AdvanceWhite toothpaste. My smile is looking better than ever. I've used plenty of other similar options and have never had the results that I am getting with this brand. Check it out!