[This review was collected as part of a promotion.] Tastes like baking soda, very effective, packaging is great and easy to open. Easy to use. Not that expensive great brand! I think they should have flavors tho.

[This review was collected as part of a promotion.] I really love how this toothpaste made my teeth feel. It has a very clean taste and is very good for sensitive teeth like mine. The tube it came in is convenient of course too. I’d recommend this!

[This review was collected as part of a promotion.] I always use other brands because they’re cheaper; however it o e make me surprised at the first try it is not to spicy, but it is not suitable for someone who has a sensitive teeth

[This review was collected as part of a promotion.] Great minty freshness. My teeth feel several shades whiter after just one months use. I will definitely be using this one again. My teeth feel cleaner for longer.

[This review was collected as part of a promotion.] I liked the taste of it and felt like it did the job. There was a little bit of graininess in the background but not too overwhelming. Overall I would consider using it again.

[This review was collected as part of a promotion.] Great toothpaste. Work well with my sensitive teeth. Not too minty and really does whiten. Easy to use packaging and easy on the budget. Would recommend.

Talked a friend into getting Arm & Hammer toothpaste because our Dentist recommended it. She got the Advance White and complained about the taste. She gave it us and it is horrible.

I have been using this for awhile now and I do not notice a difference in teeth whitening. As others stated it tastes like baking soda and kind of burns a little. I would not recommend this product and will not buy again.

[This review was collected as part of a promotion.] This toothpaste taste like baking soda! It has that grainy texture after brushing. Been using it daily for couple weeks now and notice my teeth are slightly whiter but I would not buy it again.

[This review was collected as part of a promotion.] My teeth feels fresh afterwards. The whiteness side is not yet clear but I guess it is probably a long term thing. Will wait and see how it turns out. So far it’s good for the money.