Hi Frustrated, I’m sorry to hear you’re not fully satisfied with the DU7200 TV’s picture quality. You mentioned already trying adjusting some settings, however I am going to put a few suggestions below, in case you have not tried these specific ones. First, let’s ensure you are running the latest Firmware Update. Go to Settings> Support> Software Update. Next, If the colors on your TV are correct but just a little too dark or bright, you can try adjusting Picture Modes, Contrast, Brightness, or Sharpness settings. For darker scenes, I recommend Dynamic Picture Mode, which makes pictures brighter and clearer in bright viewing environments. Go to Settings > All Settings> Picture > Picture Mode > Dynamic. Or you can manually adjust the Brightness by pressing the HOME button on your remote, then navigating to Settings > All Settings> Picture > Expert Settings. You may also want to disable Power Saving Mode, which automatically adjusts the brightness to reduce the TV’s power consumption. Go to Settings > All Settings> General > Eco Solution> Power Saving Mode. I hope this helps to improve your picture. Should you need further assistance, please contact us at 1-800-SAMSUNG, 8 AM - 12 AM EST, seven days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~Samsung Advisor