I am a longtime user of Vital Proteins. Unfortunately, with the switch to the crappy cardboard containers, I am now looking for another brand. I am disabled from a stroke and have reduced functionality in one hand/arm. I simply cannot open the new packaging without totally destroying it. The packaging design is one of the poorest I've ever seen. Oddly, it seems to affect the taste, too. This batch of collagen tasted kind of off.

I have been buying Vital Proteins for over 17 years ….Love the product but HATE THE NEW CARDBOARD CANISTER , It just took me 4 1/2 minutes to get the top off , achieved only by using a sharp knife to saw it off !! Thankfully I kept one of your former plastic canisters, into which I poured the contents. I will have to look for a new brand if you do not change back to a screw off top …. I refuse to have to fight to open the canister … takes me longer to open the canister than to drink the smoothie made with it !!

I have a tub of your Vital Protein here, and I noticed a hair in it. I've been seeing black specks, and today I saw this hair. It's probably a rat hair. I don't have coarse black hair, nor does anyone in my family. I'm the only one using this product. As a consumer, I'm disgusted and overwhelmed that you can get away with poor quality control. Supplements have no governing body to ensure their safety for consumers. You keep raking in the profits while exploiting our desire to be healthy. You could ground up concrete and sell it as a wonder supplement, and we wouldn't know the difference. Whole Foods people!

I love this product. People frequently guess me at more than 10 years younger than my chronological age. My skin is beautiful. I add it to my coffee every morning. No taste and not grit. It literally disappears. Additionally, I love the fact that the packaging is so eco-friendly!! The first time, it was tricky to open. Now it is easy-peasy. It stays firmly closed and is easy to open every morning. Then, I can pop it right in the recycling or my compost.

Love the product but the container is impossible to open. I am going to have to use a knife to cut into the top to access the collagen. I understand cutting down on plastic, but I don't know who thinks this packaging works. I'd love to see a video of the packaging designer open the container.

Have to destroy the lid to get to product. Thankfully I saved my last plastic cannister so I manage to (unsafely) use a knife to destroy the lid, then dump into the plastic cannister. Please fix this issue. I'm all about recycling, but this is unsafe and ridiculous.

I ran out of this and used another pill version of collagen. It was expensive, so I waited for Instant Savings. i live the product. I do not like the new packaging and the fact it does not come with a scoop. Vital Proteins can do better as far as the packaging and lack of a scoop.

The container is extremely difficult to open. I have arthritis and had a heck of a time opening it. They really need to come with a better container. Previously purchased orgain collagen peptides and heard good things about this brand , thought I'd give it a try.Hope this is good stuff as difficult as it is to open.

As a Chief Sustainability Consultant advising executive leadership across Fortune 500 organizations, I will be unequivocal. The recent redesign of Vital Collagen reflects a critical failure in strategic execution. Sustainability that degrades the customer experience is not innovation. It is misalignment. Your core consumer, predominantly millennial women, integrates this product into a highly optimized, time-constrained morning routine. This is a non-negotiable context. Any change that introduces friction at this moment directly undermines product value. The current design does exactly that. It adds unnecessary steps, requires management of a separate scoop, increases the risk of user error, and relies on packaging that does not meet basic durability expectations in everyday use. This is not a marginal decline in usability. It is a material regression. I have been a long-term customer and advocate of your product. For the first time, I am actively evaluating alternatives due solely to the added complexity. This is not a personal inconvenience. It is a leading indicator of broader customer behavior. I stress-tested this perspective across a relevant, high-density network of your target demographic. The response was immediate and overwhelmingly negative. Approximately 97 percent expressed dissatisfaction with the change. This audience mirrors your core market across major metropolitan regions in the United States and Europe. This level of alignment in feedback is not incidental. It is a clear market signal. This outcome points to a breakdown at the leadership level. Sustainability, product development, and consumer insight functions are not operating in alignment. Either customer behavior was not properly understood, or it was deprioritized in decision-making. Both scenarios represent a failure in governance. The commercial risk is immediate. You are introducing switching behavior into a category where convenience is a primary driver of retention. Once disrupted, these habits are difficult to win back. Competitors offering equivalent quality with superior usability will capture this movement quickly. This is not a long-term risk. It is already in motion. Course correction is not optional. It requires urgent reassessment of the design decision, grounded in actual customer behavior, not theoretical sustainability gains. The objective must be to deliver both, without compromise. I am sharing this assessment as a professional courtesy with the expectation that it is taken seriously at the appropriate level. I strongly recommend this issue be escalated and addressed without delay.

Been using this product for several years in my morning coffee. Always had a small issue with it being a little difficult to dissolve. However they must have changed the formula just a bit because my last shipment dissolved immediately! Great improvement and thank you!