[This review was collected as part of a promotion.] My kids have always loved this brand / flavor of toothpaste. Recently I discovered that there was this new kind. This is still the same great flavor but even better that the color changes when the teeth are clean. This helps the kids so much when brushing their teeth!

[This review was collected as part of a promotion.] My kids love this color changing toothpaste it makes brushing their teeth so much more fun for them. I like it cuz it's such a cool idea and I'm not having to fight with them to get into brush your teeth I actually want to do it now

[This review was collected as part of a promotion.] This is a cool concept. Since my daughter started using braces, she's needed to brush more often and for longer. Timers aren't all that effective and she hates electric toothbrushes (she's 9). The color changes after a prolonged time and that signals her that she's brushed for the appropriate amount of time. It has the bubblegum flavor she's used to and the flavor hasn't changed with this new formula. When asked "Did you brush long enough?" "Yeah Mom, it changed pink!". The orthodontist has been happy with how clean her teeth have been.

[This review was collected as part of a promotion.] My kids got excited again about brushing their teeth. The color changing makes all the difference. They love to see how the color changes overall. I have always been a big fan of crest and this proves why they are the best.

[This review was collected as part of a promotion.] I have no idea why Crest didn't think of this before. It's absolutely genius. My kids are actually brushing their teeth too much now. I gotta say it's a game changer in this house. Normally my.kids fib and tell me they brushed their teeth. Now they fight over getting to do it.

[This review was collected as part of a promotion.] My daughter is head over heels in love with this toothpaste. Every time a family member comes over (she's 5) she has to run to the bathroom to show them her "magic" toothpaste. She loves the color-changing aspect of it and thinks it's the coolest thing ever. It seems to do a great job on cleaning like most Crest products would!

[This review was collected as part of a promotion.] My kids absolutely adore their Kid's Crest color changing toothpaste. It makes brushing their teeth not so much of a hassle. Usually they fight me, but now, with this magical toothpaste, we avoid most of the fight every day and night.

[This review was collected as part of a promotion.] I am always looking for ways to make brushing teeth a fun activity for my kids as I try to encourage them to become more independent. I recommend this product as a tool to make brushing more interesting. My daughter and son (7 and 4 respectively) LOVE this product and were so amazed that it really does change color. I highly recommend this product.

[This review was collected as part of a promotion.] Crest pro-health advanced tooth paste is my favorite! The way it makes my mouth feel while I'm brushing is amazing, makes me feel like I'm washing away all the dirt and crime from the day! The taste of it is minty and fresh, after brushing my mouth hasn't felt this clean! It really helps freshen my breath. In the morning my mouth still feels great like I just brushed my teeth! This product hits all the spots you want in a toothpaste it helps with tarter, plaque, whitening, helps provent cavities, I have sensitive teeth and this tooth paste is great! I really didn't notice any difference in the color of my teeth. I like how it's a easy to open and close cap which makes it easier to clean and close the cap!

I have used this toothpaste for many years. I love the flavor! It's different from the other peppermint flavors. Just because we're adults doesn't mean we don't like a variety. I have had a very hard time finding it in stores during this paste year though, and now I'm half way through my last tube.