[This review was collected as part of a promotion.] I was really excited about trying this product. After all, I am a huge Crest fan and always will be. I have had a lot of issues with my teeth becoming more sensitive the last few years so when I saw this product would whiten my teeth, protect them AND be gentle.... I was excited! I like that it cleans efficiently and dissolves like toothpaste should in the mouth. It is a bit gritty like some have said but it did not bother me that much and it left my mouth feeling clean and refreshed. What I didn't like though was it was not as minty strong like other toothpastes so it didn't really leave my breath with a minty smell which I missed. It also has a bad after taste and left me feeling extra thirsty that doesn't go away for some time even after eating/drinking which is a huge turn off for me. All in all, I remained on the fence with the hope the after taste would go away. I'll keep using it and see if it just takes time for the taste to go away or how long but I most likely won't buy it again.

[This review was collected as part of a promotion.] I really like this toothpaste. It leaves my mouth fresh, clean and minty. The pop top is sleeker and nicer than the other one currently in my bathroom - it seems like it cuts down on the mess, but I don't know if that true. At least it's not the screw on kind. I like that it fights against all dental issues, plus whitening, not just one or the other.

[This review was collected as part of a promotion.] The kids think this is a lot of fun. Even though the pink color isn't as bright as they anticipated, it's pink enough to do the trick. My daughter even brushes twice just to see the color change magic. It tastes good, too. Another great product from a brand we trust. Thank you!

[This review was collected as part of a promotion.] I have been struggling to get my kids to brush their teeth every night. They were very excited to try this. They love that it changes color. I love that it has everything they need to keep their teeth looking great and their gums healthy. Each night they go right to the bathroom and brush their teeth.

[This review was collected as part of a promotion.] We were excited about this because my son has a hard time brushing for the entire 2 minutes. The first time he used this he said he couldn’t tell when it changed colors, that it looked pink the entire time he was brushing. The next time he said he kept spitting while he was brushing holding that would help him decipher the colors and it was always pink. He doesn’t mind the taste, but the color changing feature doesn’t seem to work.

[This review was collected as part of a promotion.] My daughter really likes this Crest Kids Advanced Color Changing Fluoride Anticavity Toothpaste Bubblegum. She likes hiw the the toothpaste changes from blue to pink while she is brushing. I like that it get her more into brushing and it gets her teeth really clean.

[This review was collected as part of a promotion.] Ok so this is probably the coolest idea ever! I'm not going to lie I have been using it along side my boys I love the bubble mint taste and they love the color changing aspect. It makes having them brush their teeth alot easier. My 4year old daughter loves it too they race to see whose turns pink first

[This review was collected as part of a promotion.] I don't think I have ever seen my son get so excited over brushing his teeth! Thanks to Crest Kids Bubblegum flavored Color Changing Toothpaste, he now can't wait to brush his teeth every day. I have to admit, though, that I was really skeptical about it. I have never heard of a color changing toothpaste, and while the idea is intriguing, I just didn't see any way it would actually work. Color me surprised, it totally works!! The toothpaste starts out sparkly blue, and after brushing for the correct amount of time (which I believe is around 2 minutes), it changes to pink. He thinks it's the coolest thing ever. Plus, he's crazy for the bubblegum flavor. The squeeze tube is nice because it's easy for him to open and get the toothpaste out for himself. Getting him to stop and brush his teeth was a chore, let alone trying to get him to brush for a decent amount of time. Now, I don't even have to pester him, he volunteers! Best toothpaste ever!

[This review was collected as part of a promotion.] Kids will love to brush their teeth after buying this toothpaste. It changes colors when you brush and so the kids love to brush their teeth every single night to see that ever color changing toothpaste.

[This review was collected as part of a promotion.] This Crest kids color changing toothpaste has became the kids’ favorite toothpaste. Not only does it gets the kids to use it to brush their teeth but also makes them brush longer. The toothpaste doesn’t turn pink under after maybe a minute or so. The longer they brush the more pink it becomes. So kids would brush and brush and brush to see how pink they can get it to change. My son show anyone that comes to our house the new ‘cool’ toothpaste he’s using. Of course all the kids he showed want their parents to get for them too. Crest definitely never fail! Highly recommend!