[This review was collected as part of a promotion.] I think this is a great product. I have been using it for about 5 days now and I can see an improvement already. My teeth are getting whiter and brighter. I will definitely continue to use this Crest from now on. I would recommend this product to anyone who wants a whiter brighter smile. Great product!

[This review was collected as part of a promotion.] My daughter is head over heels in love with this toothpaste. Every time a family member comes over (she's 5) she has to run to the bathroom to show them her "magic" toothpaste. She loves the color-changing aspect of it and thinks it's the coolest thing ever. It seems to do a great job on cleaning like most Crest products would!

I have used this toothpaste for many years. I love the flavor! It's different from the other peppermint flavors. Just because we're adults doesn't mean we don't like a variety. I have had a very hard time finding it in stores during this paste year though, and now I'm half way through my last tube.

[This review was collected as part of a promotion.] I got the Crest Toothpaste bubblegum kids color changing for my 4 year old and he likes it! I love the concept of the toothpaste changing colors showing them they have to keep brushing to get to pink. It gets him more expected to brush his teeth. The only thing that throws him off is the bubblegum flavor. I wish it came in different flavors.

[This review was collected as part of a promotion.] I liked the packaging, the wide top was convenient because I could turn it on its lid and save counter space in my small bathroom, however the lid was difficult to close and took 4 attempts to snap it shut. The initial taste of the toothpaste was more cinnamon than mint, the toothpaste was slightly grainy in texture, but left my teeth feeling clean. After a 30 minutes to an hour my mouth didn't have that fresh brushed taste; actually it may have left an off after taste. My teeth are slightly whiter though.

[This review was collected as part of a promotion.] My kids were so excited when they saw this toothpaste. They wanted to start using it right away. This is a fun concept to get kids excited to brush their teeth. The color changing in so fun and the packaging is fun as well.

[This review was collected as part of a promotion.] This Crest Color Changing Toothpaste is great for kids. When it arrived I told my kids it changed colors and they immediately wanted to try it. I like that this helps them want to brush their teeth. The color changing aspect is cool and the bubblegum flavor makes it taste better than regular toothpaste. They do seem to brush for longer which helps get their teeth extra clean.

[This review was collected as part of a promotion.] My kids love Crest kids color changing toothpaste. They immediately recognized the color changes while brushing the first night. This color changing feature just makes teeth brushing a little more exciting.

[This review was collected as part of a promotion.] If your child is like mine a lot of standard toothpaste just doesn’t work. Having a very low tolerance to anything that’s even remotely minty she frequently will tell me toothpaste is “hot” and flat out refuses to use it. She’s further put off by grape flavors, cherry, strawberry, (you get it) the first win was the mild bubblegum flavor! Not only did she like it, but she was really excited to use it with her new toothbrush. Then it changed colors….the level of excitement and wonder only grew from there! It is such a win for parents of girls that love the color pink (and there are of course quite a few!) she literally runs to the bathroom after meals to use this toothpaste! Lol she even asks for extra snacks just so she can use her “pink Lizard toothpaste”. Awesome product and definitely a win that makes it fun for kids to brush. Definitely one to grab if you want to help inspire your child to brush regularly!

Worst packaging I have ever seen! Have used Crest for years and this particular one was gross! Cover wouldn't go back on it and the toothpaste went all over the bathroom drawer. I ended up throwing it away. It was the 5.1 oz. tube; Pro-Health whitening power.