[This review was collected as part of a promotion.] Kids loved brushing with this. They brushed longer to see the actual color change. I love that it is a crest product so I know that it fights cave ties and provides fluoride. If this is all it takes to actually get the kids to brush longer then you got a recurring customer.

[This review was collected as part of a promotion.] My kids have always loved this brand / flavor of toothpaste. Recently I discovered that there was this new kind. This is still the same great flavor but even better that the color changes when the teeth are clean. This helps the kids so much when brushing their teeth!

[This review was collected as part of a promotion.] I really like this toothpaste because the minty flavor isn't overwhelming or hot! It makes my whole mouth feel good and clean. I'm excited that it helps strengthen enamel and also whitens! I will definitely continue using it!!

This contains Stannous Fluoride which is very good for your teeth and gums. Stannous Fluoride protects against sensitivity, gingivitis, plaque and kills germs. The funny taste is from the fluoride, which can also stain. This toothpaste has whiteners to preven this. As for the grittiness, it's extra hydrated silica to aid in the prevention of staining. All with good intentions. If it lingers on your teeth for a while after brushing, again all good. I like the taste as well.

[This review was collected as part of a promotion.] I'm very happy with the pro-health advanced whitening power. It felt like a thorough cleaning and didn't have the gritty feeling some toothpastes can have. The only drawback I noticed is the fresh breath after brushing isn't as strong as I prefer.

I was using pro health advanced strengthening toothpaste, decided to give the whitening power toothpaste a try. As a Pharmacist I was intrigued by what ingredient the toothpaste had in it that made it different from the strengthening paste. After looking at the ingredients list for the two paste the ingredients are the exact same, therefore I don't understand how you can call it whitening power. Thanks

[This review was collected as part of a promotion.] I think this toothpaste is wonderful. Love tge nice crisp mint taste that leaves my breath fresh for hours. You csn really feel your teeth being cleaned. I also love how i can easily store it on its cap and not use up alot of space on the countertop. I highly recommend crest pro health advance

[This review was collected as part of a promotion.] Kids will love to brush their teeth after buying this toothpaste. It changes colors when you brush and so the kids love to brush their teeth every single night to see that ever color changing toothpaste.

[This review was collected as part of a promotion.] This makes my daughter excited to brush her teeth. She loves the flavor and how it turns pink while she is brushing her teeth. The cardboard box has a very nice picture on it, just wish it was also on the tub.

[This review was collected as part of a promotion.] My kids love this. It is so much fun. They love to watch the color change and as a parent it makes me happy cause I can see if they are brushing long enough. My two little ones like to see it change and take turn brushing their teeth to wach the other.