[This review was collected as part of a promotion.] The toothpaste does not cause any burning or stinging in my son's mouth, and he is actually excited about brushing teeth. He loves the way it tastes, and it is very encouraging for him to brush his teeth now because of the anticipation of color change. When his teeth are clean it changes color to pink. There is a magic factor to it which kids love.

[This review was collected as part of a promotion.] If your child is like mine a lot of standard toothpaste just doesn’t work. Having a very low tolerance to anything that’s even remotely minty she frequently will tell me toothpaste is “hot” and flat out refuses to use it. She’s further put off by grape flavors, cherry, strawberry, (you get it) the first win was the mild bubblegum flavor! Not only did she like it, but she was really excited to use it with her new toothbrush. Then it changed colors….the level of excitement and wonder only grew from there! It is such a win for parents of girls that love the color pink (and there are of course quite a few!) she literally runs to the bathroom after meals to use this toothpaste! Lol she even asks for extra snacks just so she can use her “pink Lizard toothpaste”. Awesome product and definitely a win that makes it fun for kids to brush. Definitely one to grab if you want to help inspire your child to brush regularly!

[This review was collected as part of a promotion.] My kids absolutely adore their Kid's Crest color changing toothpaste. It makes brushing their teeth not so much of a hassle. Usually they fight me, but now, with this magical toothpaste, we avoid most of the fight every day and night.

[This review was collected as part of a promotion.] This was an amazing concept for toothpaste for my kiddo. She usually brushes her teeth as quick as possible just a few seconds and calls it done. This helped her spend a lot more time brushing her teeth as the color changing concept made her very curious. She loved the flavor of the toothpaste too and it was fun for her to use. The colors did not always change like I thought they would though and the color was not super pronounced when it turned pink.

[This review was collected as part of a promotion.] I'm very happy with the pro-health advanced whitening power. It felt like a thorough cleaning and didn't have the gritty feeling some toothpastes can have. The only drawback I noticed is the fresh breath after brushing isn't as strong as I prefer.

[This review was collected as part of a promotion.] I think that the crest Prohealth Advanced product is wonderful. It really does make your teeth whiter and leaves your mouth and breath seem fresher than any other toothpaste that I have used. I have actually got my husband using it now and he likes the fact that he doesn't have to use a mouthwash after brushing unless you still want to.

[This review was collected as part of a promotion.] This makes my daughter excited to brush her teeth. She loves the flavor and how it turns pink while she is brushing her teeth. The cardboard box has a very nice picture on it, just wish it was also on the tub.

[This review was collected as part of a promotion.] This Crest Color Changing Toothpaste is great for kids. When it arrived I told my kids it changed colors and they immediately wanted to try it. I like that this helps them want to brush their teeth. The color changing aspect is cool and the bubblegum flavor makes it taste better than regular toothpaste. They do seem to brush for longer which helps get their teeth extra clean.

[This review was collected as part of a promotion.] Im always looking for ways to make teeth brushing more fun for my kids. From fun toothbrushes to cute colorful toothpaste tubes, i try everything. This toothpaste is definitely a winner. I love the color change that takes place as they start to bush, and more importantly, my kids love it. Plus, and added bonus, my kids love the flavor. They're excited to brush their teeth, and every parent everywhere wants that. Would definitally recomend.

[This review was collected as part of a promotion.] I am currently using Crest Pro-Health Advance and I am loving my bright smile! It simultaneously leaves my mouth feeling refreshed and has definitely brought a sparkle back in my smile! I see and feel the difference!