[This review was collected as part of a promotion.] My son was super excited about the color changing toothpaste. However he did not like the flavor at all. I would totally buy more if it was in a more original toothpaste flavor. He couldn't get past the flavor to keep using it no matter how cool it was.

[This review was collected as part of a promotion.] My seven year old hates brushing his teeth and this toothpaste makes brushing time a little bit more fun. He loves to watch the colors change while he’s brushing. He also loves the bubble gum flavor, it’s kid friendly and fun.

[This review was collected as part of a promotion.] My kids absolutely adore their Kid's Crest color changing toothpaste. It makes brushing their teeth not so much of a hassle. Usually they fight me, but now, with this magical toothpaste, we avoid most of the fight every day and night.

[This review was collected as part of a promotion.] This Crest Color Changing Toothpaste is great for kids. When it arrived I told my kids it changed colors and they immediately wanted to try it. I like that this helps them want to brush their teeth. The color changing aspect is cool and the bubblegum flavor makes it taste better than regular toothpaste. They do seem to brush for longer which helps get their teeth extra clean.

[This review was collected as part of a promotion.] I think that this toothpaste actually does what it says it does. After brushing my teeth, my mouth feels minty fresh, and healthier. The mint smell is strong and you can feel and smell it after brushing your teeth. I feel like my teeth are becoming whiter each day. Another great thing about the toothpaste is its shape. The texture looks course but it feels great. It stands tall and I love it! I strongly recommend this great product if you're looking for a toothpaste to buy.

[This review was collected as part of a promotion.] This is a cool concept. Since my daughter started using braces, she's needed to brush more often and for longer. Timers aren't all that effective and she hates electric toothbrushes (she's 9). The color changes after a prolonged time and that signals her that she's brushed for the appropriate amount of time. It has the bubblegum flavor she's used to and the flavor hasn't changed with this new formula. When asked "Did you brush long enough?" "Yeah Mom, it changed pink!". The orthodontist has been happy with how clean her teeth have been.

[This review was collected as part of a promotion.] My 4 year old looooves to use too much toothpaste and then brush for 15 seconds. This toothpaste is a great motivator for her to keep brushing. She loves to see it change colors. I will say the pink is a bit brownish but it doesn't bother her; she is excited to see the color change while she brushes and when she spits it out. I also love that the flip cap is attached so she doesn't lose it. Great idea and design--we would definitely get this again.

[This review was collected as part of a promotion.] The twist of how the toothpaste turns from blue to pink is a very unique, but a cool concept. My kids loved getting the toothpaste and initially was more drawn to the lizard on the front. They thought it was a Disney character. The bubblegum flavor isn't too strong and was enjoyable. Thr color changing is fun, but I'm not sure I'd say it delivers as expected. I like the toothpaste overall, but in execution it's just not completely there. I do recommend the product.

[This review was collected as part of a promotion.] My son received this awesome kid’s Crest color changing toothpaste and my son loves this! He loves the flavor, the excitement of the change of color, and the easy to use tub. This has helped him want to brush to watch the color change he thinks “ he’s brushing the right way”.

Everything I need in a toothpaste