[This review was collected as part of a promotion.] I am always looking for ways to make brushing teeth a fun activity for my kids as I try to encourage them to become more independent. I recommend this product as a tool to make brushing more interesting. My daughter and son (7 and 4 respectively) LOVE this product and were so amazed that it really does change color. I highly recommend this product.

[This review was collected as part of a promotion.] My kids are so picky when it comes to toothpaste! The only kind I can get them to brush their teeth with is crest. So I usually end up buying the same old same old until I saw this color change one. It makes teeth brushing so fun for them!

[This review was collected as part of a promotion.] My kids love this toothpaste! It gets them excited about brushing their teeth and watching the colors change keeps them brushing. This is such a brilliant idea! I'll be getting this again. The kids also like the bubblegum flavor. I would like to see if they also have it in different flavors such as mint.

[This review was collected as part of a promotion.] My daughter is 3.5 years old and was excited to use this toothpaste. She loved the idea of the color changing since it goes from blue to pink and pink is her favorite color. She enjoyed the bubblegum flavor but each time we used it, it went on the toothbrush “blue” and then during brushing was just white. She kept saying, “where is the pink?!”. Overall it’s a good toothpaste but a little misleading on the color changing for kids.

[This review was collected as part of a promotion.] I have tried Crest ProHealth for about a week now. To be honest, I don't think it's a tooth paste for me. There is something slightly off with the flavor. It almost has a medicated taste to it, maybe it's baking soda? I really don't like the gritty texture either. Maybe there is some sort of benefit to it but I don't like it. After I am all done brushing I am still crunching on whatever it is in the the toothpaste. I've always liked a toothpaste that gives me a mouth full of bubbles and a real fresh feeling after I am done and I don't get that from Crest ProHealth Advanced. I will continue to use it as I hope to see some whitening of my teeth but I would not buy it again.

[This review was collected as part of a promotion.] This is an excellent toothpaste! Crest has put everything you want and need from a tooth care product into one tube. If you have sensitivity concerns, but still want whitening from your toothpaste look no farther. Crest Pro-Health Advanced with Whitening Power is the toothpaste for you.

[This review was collected as part of a promotion.] Love the tub style…it’s helps to keep the bathroom just a little cleaner. My son loves it. He likes seeing the color change and timing it. My daughter likes it as well but isn’t a fan of the flavor. No staining on clothing or the counter when “spilled”.

[This review was collected as part of a promotion.] I have a really sensitive area around my front tooth, so I am very hesitant on trying new toothpastes. But I am so glad that I gave this toothpaste a try! It has everything I want in a toothpaste and it helps tremendously with my sensitive tooth. I have noticed my teeth are just whiter after just a week of use, Highly recommend Crest Pro-Health Advanced toothpaste!

[This review was collected as part of a promotion.] My son absolutely loves brushing his teeth with this toothpaste. He thinks it’s the coolest thing that he has to wait until it changes colors before we can say we are done brushing our teeth. This has made the process so much easier, so I love it!

[This review was collected as part of a promotion.] I got this because I have a special needs child & getting her to brush her teeth & knowing she does it right isn’t always easy. Well, I happened upon this & wanted to try it with her. I must say, I am very pleasantly surprised! Coming out of the time, this toothpaste is a beautiful oceanic blue color, and then as it starts to work & she brushes her teeth, it turns pink! It works well, changing only where she’s brushing, and I love it for that! It has a pleasant bubblegum flavor & scent, that was even nice for me when I tried it & it cleans our teeth well compared to other products, this brand is tops as I hadn’t seen anything of this sort yet on shelves, and it really does work as expected! I have recommended this to others who have gotten it for their families, and will continue to do so!