[This review was collected as part of a promotion.] I like this toothpaste because the active ingredient is stannous fluoride instead of sodium fluoride that most use. Recent research has found that sodium fluoride interferes with insulin regulation. That is something none of us needs. So I searched extensively to find a toothpaste with stannous fluoride that is not loaded with all kinds of other garbage chemicals. This Crest PH Advanced is the only one I found. For some people stannous fluoride has been associated with harmless but unattractive staining of surface of your teeth. But this crest toothpaste is said to be formulated to reduce or even eliminate staining. I have been using it for some time and have not had any staining. The only negative thing I can say is that I will do more research on the ingredients being as a close friend shared with me that Crest uses BEEF FAT as an ingredient. If that is the case? I will not purchase this product. I hope she is wrong....

[This review was collected as part of a promotion.] My kids 7 and 8 are very excited to use this. The color changes after about 30 seconds of robust brushing. They liked the taste also. The top is a bit messy. But, I chalk it up to kids being rough pushing the toothpaste out. Still recommend for a fun goal to have in the morning.

[This review was collected as part of a promotion.] I've been looking for a new toothpaste ever since I quit drinking coffee a few months ago. Crest Pro-Health Advanced Whitening Power Toothpaste has already helped my teeth recover from the coffee stains and lighten up for a much better smile! The taste and texture of this toothpaste are on point; there's no sandy, gritty feeling while brushing using this toothpaste and the taste is pleasant which results in a very minty breath. I am confident in this product since it has helped me greatly in this short period of time. I look forward to my results when I finish this tube and I know I will be buying more.

[This review was collected as part of a promotion.] My 4 year old looooves to use too much toothpaste and then brush for 15 seconds. This toothpaste is a great motivator for her to keep brushing. She loves to see it change colors. I will say the pink is a bit brownish but it doesn't bother her; she is excited to see the color change while she brushes and when she spits it out. I also love that the flip cap is attached so she doesn't lose it. Great idea and design--we would definitely get this again.

[This review was collected as part of a promotion.] I received this crest toothpaste bubblegum flavor, kids color changing toothpaste several weeks ago. My son uses this toothpaste everyday since we got it. He thinks that when the toothpaste changes color it's the coolest thing ever.

[This review was collected as part of a promotion.] I'm always looking for a toothpaste with the most benefits and the name alone attracts me to this product. Always looking for a toothpaste with whitening effect, cavity protection, breath freshener and good taste! This toothpaste had all of those qualities ! When I first squeezed the tube I was excited about the color and the texture. The green color made me think this will have some kind of minty taste which it did! I do not like the clear blue colors of toothpaste and white is okay but I was excited by the green! I did like the taste as well. The only issue I had was that the toothpaste says it's sensitive (which I don't necessarily look for when I buy toothpaste) but it actually made my teeth hurt a little bit! Possibly because I need to get to the dentist but my other Toothpaste never gives me that feeling. It wasn't so bad that I needed to stop brushing but it made my teeth feel sensitive while brushing. For that reason, I probably didn't brush my teeth as long as I should have. Nonetheless, my teeth felt very clean when I was finished. This didn't deter me from the product either. I would definitely purchase this.

[This review was collected as part of a promotion.] My kids have always loved this brand / flavor of toothpaste. Recently I discovered that there was this new kind. This is still the same great flavor but even better that the color changes when the teeth are clean. This helps the kids so much when brushing their teeth!

[This review was collected as part of a promotion.] My kids absolutely love this toothpaste! They love how it changes color and this really gets them into brushing their teeth everyday. They rave about the flavor and how it tastes like real bubble gum. I don't have to fight with them to brush their teeth and they actually enjoy brushing their teeth for a full 2 minutes because this toothpaste is so fun and tasty. There is a good amount in the tube so this lasts for a long time as well. This is our new go to toothpaste!

[This review was collected as part of a promotion.] I have tried Crest ProHealth for about a week now. To be honest, I don't think it's a tooth paste for me. There is something slightly off with the flavor. It almost has a medicated taste to it, maybe it's baking soda? I really don't like the gritty texture either. Maybe there is some sort of benefit to it but I don't like it. After I am all done brushing I am still crunching on whatever it is in the the toothpaste. I've always liked a toothpaste that gives me a mouth full of bubbles and a real fresh feeling after I am done and I don't get that from Crest ProHealth Advanced. I will continue to use it as I hope to see some whitening of my teeth but I would not buy it again.

I’ve been using this toothpaste for about a month now hoping it would get better. It seems to slough off the lining of my gums and leaves them raw and uncomfortable. I thought maybe I just needed to get used to using a new toothpaste. I was wrong. It keeps getting worse. This toothpaste is one of the most expensive ones out there. I wasted my money.