This contains Stannous Fluoride which is very good for your teeth and gums. Stannous Fluoride protects against sensitivity, gingivitis, plaque and kills germs. The funny taste is from the fluoride, which can also stain. This toothpaste has whiteners to preven this. As for the grittiness, it's extra hydrated silica to aid in the prevention of staining. All with good intentions. If it lingers on your teeth for a while after brushing, again all good. I like the taste as well.

[This review was collected as part of a promotion.] I received this crest toothpaste bubblegum flavor, kids color changing toothpaste several weeks ago. My son uses this toothpaste everyday since we got it. He thinks that when the toothpaste changes color it's the coolest thing ever.

[This review was collected as part of a promotion.] My kids think this is cool how it goes from blue to purple and pink. I’m not sure how it works but they like brushing their teeth so I’m excited! My daughter did say it’s “spicy” which is code for minty but it’s not stopping her from using it and she is six.

[This review was collected as part of a promotion.] This was an amazing concept for toothpaste for my kiddo. She usually brushes her teeth as quick as possible just a few seconds and calls it done. This helped her spend a lot more time brushing her teeth as the color changing concept made her very curious. She loved the flavor of the toothpaste too and it was fun for her to use. The colors did not always change like I thought they would though and the color was not super pronounced when it turned pink.

[This review was collected as part of a promotion.] Crest pro-health advanced tooth paste is my favorite! The way it makes my mouth feel while I'm brushing is amazing, makes me feel like I'm washing away all the dirt and crime from the day! The taste of it is minty and fresh, after brushing my mouth hasn't felt this clean! It really helps freshen my breath. In the morning my mouth still feels great like I just brushed my teeth! This product hits all the spots you want in a toothpaste it helps with tarter, plaque, whitening, helps provent cavities, I have sensitive teeth and this tooth paste is great! I really didn't notice any difference in the color of my teeth. I like how it's a easy to open and close cap which makes it easier to clean and close the cap!

[This review was collected as part of a promotion.] I don't think I have ever seen my son get so excited over brushing his teeth! Thanks to Crest Kids Bubblegum flavored Color Changing Toothpaste, he now can't wait to brush his teeth every day. I have to admit, though, that I was really skeptical about it. I have never heard of a color changing toothpaste, and while the idea is intriguing, I just didn't see any way it would actually work. Color me surprised, it totally works!! The toothpaste starts out sparkly blue, and after brushing for the correct amount of time (which I believe is around 2 minutes), it changes to pink. He thinks it's the coolest thing ever. Plus, he's crazy for the bubblegum flavor. The squeeze tube is nice because it's easy for him to open and get the toothpaste out for himself. Getting him to stop and brush his teeth was a chore, let alone trying to get him to brush for a decent amount of time. Now, I don't even have to pester him, he volunteers! Best toothpaste ever!

[This review was collected as part of a promotion.] I think Crest Pro-Health Advanced toothpaste is worth a try, especially if you have enamel loss. It is a little bit grittier than my usual toothpaste but has a pleasant minty taste. The whitening action is a bonus. I'm hoping to see some improvement at my next visit to the dentist.

[This review was collected as part of a promotion.] My kids are great at brushing their teeth independently but needed help with brushing for the full two minutes. Crest’s Kids Color Changing toothpaste has been a fun way to motivate them to keep brushing and maintain their independence!

[This review was collected as part of a promotion.] I got the 4.2oz. tube of Crest Toothpaste Bubblegum Kids Color Changing. The boys thought it was so cool that it was one color when they started then changed to another color during. I like that its made by Crest and is for kids and gives their teeth the right about of what they need to keep their teeth, gums and mouth a clean feel and smell. The size is good. For ages 3 and up. Super cool comcept to get kids interested in brushing teeth.

[This review was collected as part of a promotion.] I think this toothpaste is good, and it's clean and all, but i don't have much opinion on toothpaste, as long as it doesn't taste weird or disgusting like hotel toothpaste. But that's a good thing, as long as it is fresh, it foams, and it cleans. It's a good toothpaste!