[This review was collected as part of a promotion.] I have no idea why Crest didn't think of this before. It's absolutely genius. My kids are actually brushing their teeth too much now. I gotta say it's a game changer in this house. Normally my.kids fib and tell me they brushed their teeth. Now they fight over getting to do it.

[This review was collected as part of a promotion.] Ok so this is probably the coolest idea ever! I'm not going to lie I have been using it along side my boys I love the bubble mint taste and they love the color changing aspect. It makes having them brush their teeth alot easier. My 4year old daughter loves it too they race to see whose turns pink first

I was using pro health advanced strengthening toothpaste, decided to give the whitening power toothpaste a try. As a Pharmacist I was intrigued by what ingredient the toothpaste had in it that made it different from the strengthening paste. After looking at the ingredients list for the two paste the ingredients are the exact same, therefore I don't understand how you can call it whitening power. Thanks

[This review was collected as part of a promotion.] This is such a neat color changing toothpaste. I wish they had this around when I was little, I would of loved it like my kids do. My kids think it's neat like I do, and it tastes good, works well. I plan to buy more in the future.

[This review was collected as part of a promotion.] My kids have always loved this brand / flavor of toothpaste. Recently I discovered that there was this new kind. This is still the same great flavor but even better that the color changes when the teeth are clean. This helps the kids so much when brushing their teeth!

[This review was collected as part of a promotion.] I am currently using Crest Pro-Health Advance and I am loving my bright smile! It simultaneously leaves my mouth feeling refreshed and has definitely brought a sparkle back in my smile! I see and feel the difference!

Worst packaging I have ever seen! Have used Crest for years and this particular one was gross! Cover wouldn't go back on it and the toothpaste went all over the bathroom drawer. I ended up throwing it away. It was the 5.1 oz. tube; Pro-Health whitening power.

[This review was collected as part of a promotion.] This toothpaste makes tooth brushing a super fun activity. My children love the color changing I got toothpaste. They also like the bubblegum flavor since they call mint flavor “spicy.” It is very easy to dispense and doesn’t make a mess.

[This review was collected as part of a promotion.] I pretty much exclusively use Crest toothpaste and the Pro-Health line is my favorite. So as far a toothpaste goes this is great. I love all the benefits this one toothpaste packs. It had a fresh minty taste that is not at all overpowering. This all being said I don't think this did anything to whiten my teeth. I drink a lot of coffee, tea, and Diet Coke so maybe for someone who is gentler on their teeth this may work a bit but for me I didn't notice a difference. I used this entire tube of toothpaste before writing this review using it 2-3 times a day and noticed no difference in the whiteness of my teeth. I will continue to use the Crest Pro Health line but will probably switch to a different type in the line.

[This review was collected as part of a promotion.] I've been looking for a new toothpaste ever since I quit drinking coffee a few months ago. Crest Pro-Health Advanced Whitening Power Toothpaste has already helped my teeth recover from the coffee stains and lighten up for a much better smile! The taste and texture of this toothpaste are on point; there's no sandy, gritty feeling while brushing using this toothpaste and the taste is pleasant which results in a very minty breath. I am confident in this product since it has helped me greatly in this short period of time. I look forward to my results when I finish this tube and I know I will be buying more.