[This review was collected as part of a promotion.] My seven year old hates brushing his teeth and this toothpaste makes brushing time a little bit more fun. He loves to watch the colors change while he’s brushing. He also loves the bubble gum flavor, it’s kid friendly and fun.

[This review was collected as part of a promotion.] This is a cool concept. Since my daughter started using braces, she's needed to brush more often and for longer. Timers aren't all that effective and she hates electric toothbrushes (she's 9). The color changes after a prolonged time and that signals her that she's brushed for the appropriate amount of time. It has the bubblegum flavor she's used to and the flavor hasn't changed with this new formula. When asked "Did you brush long enough?" "Yeah Mom, it changed pink!". The orthodontist has been happy with how clean her teeth have been.

[This review was collected as part of a promotion.] I got this Crest color changing toothpaste about a month ago and my kids love it! They are actually more excited to brush their teeth and brush longer than they were before. It definitely makes my job easier!

[This review was collected as part of a promotion.] This is my daughter’s favorite toothpaste she loves that it changes colors and uses it every morning and night and it’s looks too cute even my sons loves it lol even though it changes to pink lol but they love it

[This review was collected as part of a promotion.] I love this product and it really works well! The toothpaste Is now my very favorite tooth paste. Everyone should try this product because it cleans your teeth and your breath ..but mostly because my teeth have never looked whiter. thanks for giving me a chance to try this.

[This review was collected as part of a promotion.] My kids have been using this for a few days now and talk about it nonstop. My daughter used it and it turned from blue to pink, but her twin brother said it didn’t change for him. Her answer: “You didn’t brush your teeth long enough!” He tried it again and it worked. Without me even prompting them, this toothpaste is getting them to brush their teeth longer. Amazing!

[This review was collected as part of a promotion.] I think this is a great product. I have been using it for about 5 days now and I can see an improvement already. My teeth are getting whiter and brighter. I will definitely continue to use this Crest from now on. I would recommend this product to anyone who wants a whiter brighter smile. Great product!

[This review was collected as part of a promotion.] My kids absolutely loved this Color Changing Crest Toothpaste, Bubblegum flavor. They loved that when it changed to pink because their teeth were so clean! It helped them with wanting to brush their teeth and they didn't mind the taste. This was a lot of fun and I will definitely get again!

[This review was collected as part of a promotion.] I received this crest toothpaste bubblegum flavor, kids color changing toothpaste several weeks ago. My son uses this toothpaste everyday since we got it. He thinks that when the toothpaste changes color it's the coolest thing ever.

[This review was collected as part of a promotion.] I love the minty flavor and that it lasts a long time. I usually don't like the taste of tartar control toothpaste, but I was pleasantly surprised by how great this tastes! What I don't like is that it's quite gritty when you begin brushing, but by the tim I'm finished most of the gritty feeling is gone and there is none left after rinsing.