[This review was collected as part of a promotion.] Great for the whole family, I use it too! I’ve been using Johnson’s Baby Lotion with aloe and provitamin B5 for my little one, and it’s fantastic! The pump bottle is super convenient, especially with all those baby essentials around (love that it’s gentle enough for newborns and hypoallergenic). It absorbs quickly, leaves skin feeling soft and moisturized without any greasiness, and the light scent is soothing not overpowering at all.

[This review was collected as part of a promotion.] It’s Johnson and Johnson lotion. What can I say? It is some of the best baby lotion on the market. One improvement I’ve seen is that it dispenses a lot better than the old style bottles. I’m not sure if they’ve improved it, but it goes on less greasy and more moisturizing. I still use it as an adult because the ingredients are clean.

[This review was collected as part of a promotion.] There’s nothing better than clean baby smell and this lotion smells like just that 💖 Nice wipe pump making it easy to dispense lotion one handed! Rubs in nicely, practically melts right into the skin!

If I could give this 0 stars I would. Love the old formula, use it myself as an adult and buy for my children as well. Bought a bottle of the New Formula and immediately knew it was different, in the worst way possible. It is cheap feeling, very thin, and smells like a plastic child's doll. I went through the stores and bought up every old formula bottle I could find and have now began searching for a new daily lotion (even baby magic is better) I'd be happy to purchase again if the old formula returns, otherwise my family will no longer be customers once our stash runs out.

Terrible!!! I have been using the original baby lotion for 30 years and it has always had a great smell and texture. This new bottle with the aloe and b5 is terrible, from the smell to the watery texture. Not sure who thought it was a bright idea to change the smell and texture, but it’s not. Bring back the original pink lotion please!!!!!!!!

[This review was collected as part of a promotion.] Johnson’s Baby Lotion is light, gentle, and absorbs quickly without feeling greasy. It has a soft, clean scent and works well on sensitive skin, keeping it smooth and hydrated. Great for babies after bath time

I am so disappointed in the new formula. This lotion is my go-go to for myself and my kids. I do not like any other lotion. I loved the old formulas mild smell and loved the moisturizing quality. This new formula is terrible. It smells of musty old dishcloth. It dries sticky. I feel like it doesn’t moisturize anything. I don’t know what to buy now but I won’t buy this unless they go back to the old formula.

Please change the baby lotion back to its original scent. I've definitely noticed a difference in the consistency of the product over the years which is fine, but altering the actual scent is a terrible idea. I would return this if I could. I have used this lotion my whole life, I'm now over 40 and it has been the only thing I would put on my toddler. Please switch it back.

[This review was collected as part of a promotion.] The scent is such an original. My mom used it with me and now I use it with my daughters. My babies stay smelling fresh all night with this lotion. The smell lasts throughout the day and night. It also hasn’t broken them out. It’s my favorite baby-smelling lotion for my girls.

I literally hate the new “formula”. I e been using Johnson and Johnson’s baby lotion for 33 years. Their new formula sucks!! It doesn’t smell good or work as well as the old formula. I will be changing brands. Such a shame. Don’t change what isn’t broken.